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How to run a post performance report
Follow the steps outlined below to generate and interpret your Post Performance Report effectively.
- Go to Reports → Post performance.
- At the top right, you can select a custom template you’ve created for this report type, adjust the date range and date of comparison, refresh the report data, or export the report using different options. Learn more here.
- If you'd like to schedule the report for the future, click Schedule report → Select report type → Post performance.
Cross channel metrics provided in the post performance report
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Note Summary widgets in this report type have been recently removed. The post performance report will now focus on post level statistics. |
AI report summary
This section provides an AI-generated overview of your performance during the selected date range. This report summary is only on the cross-channel level.
Number of published posts by network within the selected date range
Shows how many posts were published per social network during the selected reporting period.
Total posts and engagement by network
Breaks down the total number of posts published on each network and compares them against total engagement.
Engagement rate
This shows you the amount of interaction social content earns relative to reach
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Note The overall engagement rate is not an average of your individual network-specific engagement rates. Instead, it’s calculated based on your total engagement over total impressions across all connected networks. |
Total posts and engagement by label
Top performing posts published during the selected period
In this section, you may sort out (ascending or descending) the metrics provided by hovering over one of the metric headers.
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Note Keep in mind that we sync and refresh the data for your reports every 5-6 hours. This means that we update the reports with the latest information available at those intervals. Our goal is to provide you with accurate and up-to-date insights on your analytics! |
Network-specific metrics for post performance report
- Facebook Page report definitions
- Instagram report definitions
- LinkedIn Company Page report definitions
- LinkedIn Personal Profile report definitions
- X (Twitter) report definitions
- Threads report definitions
- TikTok report definitions
- YouTube report definitions
Frequently Asked Questions
Q: What is the post performance report?
A: The post performance report analyzes the performance of all published content across your selected networks. It helps you track how your social media posts are performing by providing insights into key metrics such as engagement, impressions, and more.
Q: Why am I not seeing all metrics right away after connecting my profiles?
A: If you’ve just connected your profiles, data may not be fully synced in the first few hours. A complete sync typically takes 48–72 hours, allowing the system to process and refresh your data multiple times until all metrics appear.
Q: Can I turn off the AI summary in my reports?
A: Yes, you can disable it through the report builder. You can find the full steps in this guide.
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
Related Reading:
Creating custom analytics reports
How to run or schedule reports
Social media performance report
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