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How to run a post performance report
Here's how to run the report and read each section.
- Go to Reports → Post performance.
- At the top right, you can select a custom template you’ve created for this report type, adjust the date range and date of comparison, refresh the report data, or export the report using different options. Learn more in Getting started with Reports.
- To schedule the report, go to Reports → Schedule report and choose Post performance under Report type.
Cross channel metrics provided in the post performance report
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Note Summary widgets in this report type have been recently removed. The post performance report will now focus on post level statistics. |
AI report summary
This section provides an AI-generated overview of your performance during the selected date range. This report summary is only on the cross-channel level.
Performance per profile
Shows what an average post achieved on each profile, including posts, engagement, average engagement, and engagement rate.
Posting timeline
Shows how many posts were published per social network during the selected reporting period.
Total posts by network and Engagement by network
Breaks down the total number of posts published on each network and compares them against total engagement.
Impressions by network
Total impressions across connected profiles, broken down by network.
Engagement rate
Shows engagement divided by impressions: how many of the people who saw your posts interacted with them.
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Note The overall engagement rate is not an average of your individual network-specific engagement rates. Instead, it’s calculated from your combined totals across all connected networks. |
Total posts by tag and Engagement by tag
Shows the total posts published and the total engagement for each post tag.
Posts performance
In this section, you may sort out (ascending or descending) the metrics provided by hovering over one of the metric headers.
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Note Keep in mind that we sync and refresh the data for your reports every 5-6 hours. This means that we update the reports with the latest information available at those intervals. Our goal is to provide you with accurate and up-to-date insights on your analytics! |
Network-specific metrics for post performance report
- Facebook Page report definitions
- Instagram report definitions
- LinkedIn Company Page report definitions
- LinkedIn Personal Profile report definitions
- X (Twitter) report definitions
- Threads report definitions
- TikTok report definitions
- YouTube report definitions
Frequently Asked Questions
Q: What is the post performance report?
A: The post performance report analyzes the performance of all published content across your selected networks. It helps you track how your social media posts are performing by providing insights into key metrics such as engagement, impressions, and more.
Q: Why am I not seeing all metrics right away after connecting my profiles?
A: If you’ve just connected your profiles, data may not be fully synced in the first few hours. A complete sync typically takes 48–72 hours, allowing the system to process and refresh your data multiple times until all metrics appear.
Q: Can I turn off the AI summary in my reports?
A: Yes, you can disable it through the report builder. You can find the full steps in this guide.
Need help?
Reach out to our support team, and we are happy to help.
Related Reading:
How to find your top engaging posts using tags
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