Competitor Analysis Report – Vista Social

Plan

× Free × Standard ✓ Professional ✓ Advanced ✓ Enterprise

Taking a look at your competitor's numbers is a great way to see how you stack up against them. With Vista Social, you can spend way less time trying to "spy" on their social profiles and instead quickly analyze their performance on social media.

This guide provides an overview of how to run a competitor report through Vista Social and a description of the metrics available in the report.

Setting up your competitor report
Metrics provided in the competitor analysis report
Competitor limits

🎥 Video guide

Setting up your competitor report

1. On your dashboard, go to Reports → Run report

2. Click Competitor analysis

3. Select a profile that you want to do a competitor analysis with and search for the competitor profiles that you want to add to the report. Note that you can add one profile at a time.

Note: Keep in mind that it may take up to 6 hours to generate an initial competitor report. During this time, the profile will appear as loading. You can close the popup and come back later to the loaded profile.

4. Once you have all profiles you want included in the report, click Run report. Check out this article for more information!

Metrics provided in the competitor analysis report

Competitor analytics summary

Comparison of followers, fan growth, and post count for the selected date period.

Daily publishing behavior

How often do your competitors post on a weekly basis? Are they posting more content on Mondays? This might be why they are getting so much engagement as compared to yours!

Hourly publishing behavior

How frequently are your competitors posting on an hourly basis compared to yours? Are they consistently posting more at a certain hour? Their audience (which could be similar to yours) might be more active at this time of the day, so you may want to consider posting at this time as well.

Audience growth

See how your audience grew compared to your competitors. Did your competitor grow its fans at a rate that is much higher than yours? Then maybe their content strategy is working well and you might need to take a closer look at the types of content that they are posting.

Total & Relative engagement

Shows the total engagement for each competitor and the engagement relative to their total followers.

Hashtag usage

Comparison of hashtags used across profiles in this report - this will help you analyze which hashtags your competitors are using that you might want to jump onto to get maximum engagement.

Best performing posts

Take a look at your competitors' top posts. What are the types of content that are generating the most engagement? This will give you an idea of what works well for them which might work on yours too!

Note: Keep in mind that we sync and refresh the data for your reports every 5-6 hours. This means that we update the reports with the latest information available at those intervals. Our goal is to provide you with accurate and up-to-date insights on your analytics!

Competitor limits

Depending on the plan that you are in, you'll be able to add a certain number of competitors to compare your profiles with:

Standard Plan: Competitor tracking not available. However, you may upgrade to start using competitor reports!
Professional and Advanced Plans: Track up to 3 competitors per IG/FB profile.
Enterprise Plan: Track up to 10 competitors per IG/FB profile.

Need further help?

If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙