| Plan | ✓ Professional ✓ Advanced ✓ Scale ✓ Enterprise |
Understanding what your competitors are up to is super important for every brand and can help with your marketing strategy as well. With Vista Social's competitor analysis, find out when your competitors are publishing, what kind of hashtags they are using, and what sort of follower growth and engagement rate they are getting.
Supported networks
Setting up your competitor report
- On your dashboard, go to Reports → Competitor analysis.
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Select a profile that you want to do a competitor analysis with and search for the competitor profiles that you want to add to the report. Note that you can add one profile at a time.
- Once you have all the profiles you want included in the report, click Run report.
- At the top right, you can select a custom template you’ve created for this report type, adjust the date range, refresh the report data, or export the report using different options. Learn more here.
Metrics provided in the competitor analysis report
Competitor analytics summary
Comparison of followers, fan growth, and post count for the selected date period.
Daily publishing behavior
Shows how often your competitors post daily compared to you.
Hourly publishing behavior
Shows how frequently your competitors post on an hourly basis compared to you.
Audience growth
See how your audience grew compared to your competitors.
Posts by type
Shows you and your competitors' published posts by their specific type.
Total & Relative engagement
Shows the total engagement for each competitor and the engagement relative to their total followers.
Engagement by type
This section compares your total engagement with that of your competitors by the type of content published.
Hashtag usage
Comparison of hashtags used across profiles in this report - this will help you analyze which hashtags your competitors are using that you might want to jump onto to get maximum engagement.
Best performing posts
Shows the best-performing posts of you and your competitors. This will give you an idea of what works well for them, which may also work for you.
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Note We sync and refresh the data for your reports every 5-6 hours. This means that we update the reports with the latest information available at those intervals. |
Competitor limits
Depending on the plan that you are in, you'll be able to add a certain number of competitors to compare your profiles with:
- Professional & Advanced Plans: Track up to 3 competitors per IG/FB profile.
- Scale Plan: Track up to 5 competitors per IG/FB profile.
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Enterprise Plan: Track up to 10 competitors per IG/FB profile.
Frequently Asked Questions
Q: Which competitors can I add to my reports?
A: Currently, you can add Facebook pages and Instagram business or creator profiles as competitors.
Q: Why is my competitor report still loading?
A: It can take up to 6 hours to generate an initial competitor report. During this time, the profile may appear as loading. You can safely close the pop-up and return later once the report has finished processing.
Q: I just connected my profiles. Can I run a report right away?
A: If you’ve recently connected your profiles, data may not be fully available right away. A complete sync can take up to 48–72 hours, as the system needs time to process and refresh metrics multiple times.
Q: How often is report data refreshed?
A: Report data is synced and refreshed every 5–6 hours. This ensures your reports stay as accurate and up to date as possible based on the latest available data.
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
Related Reading:
Creating custom analytics reports
How to run or schedule reports
Social media performance report
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