| Plan | × Professional × Advanced × Scale ✓ Enterprise |
Vista Social’s Benchmark Reporting feature enables users to compare their social media performance against industry standards or competitors. With this tool, brands and agencies can quickly gauge how they measure up, helping refine strategies for better results.
This feature is essential for data-driven marketing because it allows users to:
- Set realistic goals based on industry norms.
- Identify performance gaps by comparing metrics like engagement, reach, and impressions.
- Drive insights into what’s working well for competitors and what can be improved within your own strategy.
How to use Benchmark Reporting with Vista Social
- To get started, go to Reports → select Industry benchmark.
- At the top right, you can select a custom template you’ve created for this report type, adjust the date range and date of comparison, refresh the report data, or export the report using different options. Learn more here.
- Vista Social automatically identifies the industry category for each connected profile, enabling seamless comparisons with other profiles in the same industry. This allows users to instantly benchmark their performance against relevant competitors without manual setup.
- If the assigned industry category doesn’t feel accurate, users can easily update it. Simply navigate to Settings → Connected Profiles and adjust the industry category of your social profile to ensure precise benchmarking.
- Industry categories are based on Standard Industrial Classification (SIC) codes. If you need help choosing the right one, describe your business in plain language and Vista Social will suggest the closest matching industries for you to pick from.
Industry Benchmark report metrics
Profile performance and comparison to other brands within the same industry
Followers & Follower growth
Total number of followers you have and how many followers you gained versus others in your industry.
Published content
Tell you how many posts you published versus others in your industry.
Impressions
Tells you how many impressions your content gets versus others in your industry.
Engagement & Engagement rate
Total engagement and total engagement rate (engagement over impressions) you received versus others in your industry.
Frequently Asked Questions
Q: How does Vista Social determine my profile’s industry category?
A: Vista Social automatically identifies an industry category for each connected profile based on Standard Industrial Classification (SIC) codes, so you can be benchmarked against similar profiles without any manual setup.
Q: Can I change my profile’s industry category if it doesn’t look right?
A: Yes. Go to Settings → Connected Profiles and update the industry category for that profile.
Q: What metrics does the Industry Benchmark report include?
A: Followers and follower growth, published content, impressions, and engagement and engagement rate, all compared to others in your industry.
Q: Which plans include Industry Benchmark Reporting?
A: Industry Benchmark Reporting is available on the Enterprise plan.
Q: Can I refresh or export the benchmark report data?
A: Yes. At the top right of the report, you can refresh the report data or export it using different options.
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
Related Reading:
Creating custom analytics reports
How to run or schedule reports
Social Media Performance Report
Sign up now and try Vista Social for 14 days, free!