Facebook Page Summary
This data shows the total number of fans (or followers), posts, engagement, and awareness.
Audience Growth
Shows the number of followers gained during the selected period. It shows a breakdown of New organic fans, New paid fans, Fans lost (unlikes).
Engagement
Shows the number of fan interactions (reactions, comments, shares, clicks, and private messages) with your Facebook page for the selected period.
Brand Awareness score
Shows the number of page mentions and shares of your content for the selected period.
Hashtags & Interactions
Shows the number of interactions generated by hashtags used in your posts.
