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Let's take a peek at how your LinkedIn Company page analytics will look when you run a Profile Performance Report or a Post Performance Report with Vista Social!
LinkedIn (Company) Metrics for Profile Performance Report
Summary of fans (followers), posts, engagement, awareness, and impressions
Audience growth
Shows the number of followers gained and lost for the selected period.
Followers by demographics
Breaks down your followers by company size, seniority, job function, industry, and country. LinkedIn only reports a breakdown when it can identify enough of the underlying data, so these numbers can add up to less than your total follower count.
Page views by demographics
Breaks down who's viewing your LinkedIn page by company size, seniority, job function, industry, and country. This counts every view since your page was created, not just the selected report period.
Engagement
Shows the number of follower interactions (reactions, comments, shares, clicks, and private messages) with your LinkedIn pages for the selected period.
Brand awareness score
Shows the number of page content shares and mentions of the page in comments and shares for the selected period.
Impressions and reach
Shows the number of times your page's content has been viewed during the selected period. It shows the total impression and total number of users reached.
Hashtags & interactions
Shows the number of interactions generated by hashtags used in your posts.
LinkedIn (Company) Metrics for Post Performance Report
Number of published posts to network within selected date range
Total posts and engagement by tag
Top performing posts published during the selected period
Included metrics:
- Impressions (total)
- Likes
- Comments
- Shares
- Engagement
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