This article outlines the key metrics tracked in your Snapchat Social Media Performance Report and Post Performance Report and how to interpret them correctly.
Summary Section (Overview Metrics)
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Followers
Total number of Snapchat followers. The percentage change compares the current and previous periods. -
Posts
Number of content pieces published (includes Public Stories, Profile Stories, Spotlights, and Lense). -
Impressions
Total number of times your content was displayed (views, not unique). -
Reach
Total number of unique users who viewed your content during the period. -
Engagement
Combined count of replies, screenshots, shares, swipe-ups, and other interactions.
Follower Growth
Displays how your follower count has changed over time. The graph shows daily growth; the totals reflect new followers and overall audience size.
Profile Views
Shows the number of times your Snapchat profile was viewed by users.
Posts
This section breaks down the types of content published during the selected period, including:
- Public Stories
- Profile Stories
- Spotlights
Engagement
Captures how users are interacting with your content. This includes likes, comments, replies, scans, shares, screenshots, and swipe-ups.
Views
This section provides total view counts, segmented by:
- Public Stories
- Profile Stories
- Spotlights
- Lense
Important:
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Related Reading:
Social Media Performance Report
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