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Let's take a peek at how your Facebook page analytics will look when you run a Social Media Performance Report or a Post Performance Report with Vista Social!
Facebook report definitions: Profile Performance Report
Summary of followers, posts, engagement, views, and visits
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Note Views are included under the impressions metric in cross-channel reports. |
Audience growth
Shows the number of followers gained during the selected period. It also shows a breakdown of: New organic fans, New paid fans, and Fans lost (unlikes).
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Note We are showing the fans metric based on your page followers count. |
Page likes by country
Shows the number of people who liked your page by country.
Engagement
Shows the number of fan interactions (reactions, comments, shares, clicks, and private messages) with your Facebook page for the selected period.
Brand awareness score
Shows the number of page mentions and shares of your content for the selected period.
Post impressions
Shows the total number of times posts were displayed on users' screens/ were viewed within the selected date range. It also gives a breakdown of total impressions: Organic and Paid impressions.
Hashtags & interactions
Shows the number of interactions generated by hashtags used in your posts.
Facebook report definitions: Post Performance Report
Number of published posts to network within selected date range
Total posts and engagement by label
Top performing posts published during the selected period
Included metrics:
- Impressions (total)
- Organic Impressions
- Paid Impressions
- Likes (reactions)
- Comments
- Shares
- Engagement
- Plays (videos)
- Watch time (total minutes)
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Related Reading:
Social Media Performance Report
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