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The profile (formerly social media) performance report is a report that focuses on performance across social profiles. In this guide, you'll find the steps on how to run a Social Media Performance Report, an overview of the cross-channel metrics provided, and insights into the network-specific metrics included in the report.
How to run a social media performance report
- To run an instant report, go to Reports → Profile performance.
- At the top right, you can select a custom template you’ve created for this report type, adjust the date range and date of comparison, refresh the report data, or export the report using different options. Learn more here.
- To schedule a report for a future date and time, go to Reports → Schedule report → Select report type → Profile performance.
Cross channel metrics provided in the social media performance report
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Note The available social media metrics vary per network selected. |
Summary count of followers, posts, engagement, awareness, and impressions
AI report summary
This section provides an AI-generated cross-channel level overview of your performance during the selected date range.
Comparison of key statistics across selected profiles
Number of net followers gained in a given timeframe
New followers gained during the selected period and the total followers
Daily engagement by network during the selected period
Total fans and engagement across all networks
Published posts by network during the selected period
Mentions, shares, and messages per network for the selected period
Post impressions for the selected period by network
Number of interactions generated by hashtags
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Note Keep in mind that we sync and refresh the data for your reports every 5-6 hours. This means that we update the reports with the latest information available at those intervals. Our goal is to provide you with accurate and up-to-date insights on your analytics! |
Network-specific metrics for social media performance report
- Facebook Page report definitions
- Instagram report definitions
- LinkedIn Company Page report definitions
- LinkedIn Personal Profile report definitions
- X (Twitter) report definitions
- Threads report definitions
- TikTok report definitions
- YouTube report definitions
Frequently Asked Questions
Q: Why am I not seeing all my analytics data after connecting my profiles?
A: If you’ve just connected your profiles, your data may not be fully synced yet. A complete sync can take up to 48–72 hours for all metrics to appear, as the system needs time to process and update your data multiple times.
Q: How often does Vista Social update analytics and report data?
A: Vista Social refreshes analytics and report data every 5–6 hours, ensuring your reports reflect the most up-to-date information available.
Q: Can I turn off the AI summary in my reports?
A: Yes, you can disable it through the report builder. You can find the full steps in this guide.
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
Related Reading:
Creating custom analytics reports
How to run or schedule reports
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