Social media performance report

The social media performance report is a report that focuses on performance across social profiles.

Ways to run a social media performance report

1. Go to Reports > Run Report > Run report > Social media performance

2. Go to Reports > Run Report > Schedule report > Select report type: Social media performance

Metrics provided in the social media performance report

(Note that the available social media metrics vary per network selected)

Summary count of fans, posts, engagement, and awareness

Number of net followers gained in a given timeframe

New followers gained during the selected period and the total followers

Daily engagement by network during the selected period

Total fans and engagement across all networks

Published posts by network during the selected period

Mentions, shares, and messages per network for the selected period

Number of interactions generated by hashtags