TikTok report definitions

Let's take a peak at how your TikTok analytics will look like when you run a Social Media Performance Report or a Post Performance Report with Vista Social! 😎

In this guide:

• TikTok metrics for Social Media Performance Report
• TikTok Metrics for Post Performance report

TikTok metrics for Social Media Performance Report

Summary of followers, video posts, views, likes, and shares

Audience growth

Shows the number of new followers gained during the selected period.

Engagement 

Shows the number of interactions (likes, comments, shares) with your TikTok profile for the selected period. 

Views

Shows the total number of times your videos were viewed by users.

Videos

Shows the total number of videos created for the selected period.

Followers gender

Shows the gender distribution of your business account followers.

Followers countries

Shows the country distribution of your business account followers.

Followers activity

Shows the distribution of your follower activity per hour of the day, depending on which Timezone you are in.

Hashtags & interactions

Shows the number of interactions generated by hashtags used in your posts.

TikTok Metrics for Post Performance report

Summary of posts, impressions, engagement, and engagement rate

Number of published posts to network within selected date range

Total posts and engagement by label

Breakdown of views by country

Breakdown of views by sources

Top performing posts published during the selected period

Included metrics:

• Impressions (total)
• Likes
• Comments
• Shares
• Engagement

Related Reading:

Social Media Performance Report

Post Performance Report

Reviews Report

Competitor Report

Build a custom report template

Scheduling Reports

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