In this guide, we'll provide a detailed overview of the sections included in cross-channel reports for the following report types:
Social Media Performance Report
Cross channel report summary
This section shows the total number of followers, posts, engagement, awareness, and impressions based on the selected time period.
Social Profile Performance
This section shows the comparison of key statistics across selected profiles.
Audience Growth
Shows the number of followers gained during the selected period.
Engagement
Shows the daily engagement broken down by network. Engagement includes likes, comments, shares, and reactions.
Total fans and total engagement
Shows in a pie graph, the total fans and total engagement across the selected networks.
Posts
Shows the published posts broken down by network during the selected period.
Brand Awareness
Shows brand awareness which includes any mentions, shares, and messages for the selected period.
Hashtags & Interactions
Shows the number of interactions generated by hashtags used in your posts.
Post Performance Report
Cross channel report summary
This section shows the total number of posts, impressions, engagement, and the engagement rate of your posts based on the selected time period.
Posts by network
Shows the total number of posts published across selected social networks within the selected time period.
Total posts and total engagement by network
Shows in a pie graph, the total number of posts published per network as well as the total engagement gained across them within the selected time period.
Engagement rate
Shows the total amount of engagement gained across social networks in relations to total follower count within the selected time period.
Post performance section
Shows a breakdown of the top performing posts published along with the following metrics: impressions, likes, comments, shares, and total engagement within the selected time period.
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Social Media Performance Report
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