LinkedIn Publishing with Vista Social

Is your brand focused on engaging with professional audiences so you can do business with them? Then posting content on LinkedIn is a must for you.

While these professionals that you want to do business with are likely on other social media channels as well, it is important to engage with them when they are in their right mindset so you can generate favorable results. With Vista Social, not only can you schedule content on Linkedin, but we also provide comprehensive reporting and the ability to respond to comments and messages!

In this article, we will discuss content scheduling on LinkedIn via Vista Social including our supported content types, posting features, limitations, and some publication examples. 

Content types that can be published via Vista Social

Media requirements for LinkedIn

Images

• Images with less than 36152320 pixels
• JPG, GIF, and PNG formats
• GIF format supports up to 250 frames

Videos

• Max file size: 200MB
• Minimum file size: 75KB
• Minimum video duration: 3 seconds
• Resolution range: 256x144 to 4096x2304
• Aspect ratio: 1:2.4 - 2.4:1
• Frame rates: 10fps - 60 fps
• Bit rates: 192 kbps - 30 Mbps
• Supported formats: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3 file types

Scheduling LinkedIn posts w/ Vista Social

As with any other network, posting on LinkedIn on the Vista Social platform is easy - simply click the Publish icon on the left side of the dashboard, select LinkedIn from your list of profiles, and choose from the four posting options (single post, bulk publishing, find content, and smart publishing) as shown below:

Note that LinkedIn currently has a character limit of 3,000 and you can immediately see the post preview on the right side to get an idea of what it would look like once published.

Additional posting features supported by Vista Social

1. First comment - automatically adds a comment to the post once published

2. First like - automatically likes the post once published

3. Audience targeting - allows you to reach a specific audience based on location or language

Below are some sample posts that were published via Vista Social! 

1. Text only post

Content with text only - no links, images, or videos

2. Text w/ in-line link

Content with text and a plain URL within the same line

3. Text w/ link preview

A line of text with a link that includes a title, description, and an image to get a preview of what the link is about

4. Single image post

Image post which may or may not include a text or a text + link

5. Multiple image post

LinkedIn allows you to schedule up to 5 images in a single post

6. Single video post

Videos are used to gain more attention and increase conversion since they entertain the audience more than a regular text or an image post. See video posting guidelines for Linkedin here.

Related Reading:

Connecting your LinkedIn Company Page to Vista Social

LinkedIn report definitions

How do I schedule posts for multiple social channels at the same time?

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