Brands use video content a lot more now than before due to its high engagement rate - because of this, it is important to stay up-to-date with the video specifications set by each social network. After all, TikTok videos have an entirely different requirements than those of Youtube's right? This article lists down the video guidelines per network that you may use as your guide when creating and scheduling your video content on Vista Social!
Video specs in this guide:
| Video Guidelines | Specifications |
| Maximum file size | 4GB |
| Supported video formats | .MOV and .MP4 |
| Maximum video length | 240 minutes |
| Minimum video length | 1 second |
| Recommended video dimensions | 1280 x 720 |
| Minimum width (length depends on aspect ratio) | 1200 pixels |
| Aspect ratio for landscape | 16:9 |
| Aspect ratio for portrait | 9:16 |
| Mobile aspect ratio | 2:3 |
| Video maximum frame | 30fps |
| Video Guidelines | Specifications |
| Maximum file size | 4GB |
| Supported video formats |
.MOV or .MP4 |
| Supported video codec |
HEVC or H264 |
| Video bitrate |
less than 25Mbps |
| Audio bitrate |
less than 128kbps |
| Video length |
3 - 60 seconds (15 min for reels) |
| Minimum resolution | 1080 x 1080 |
|
Maximum height (pixels):
|
1920 |
| Aspect ratio for landscape | 16:9 |
| Aspect ratio for portrait | 9:16 |
| Aspect ratio for square | 1:1 |
| Frame rate | 23-60 FPS |
| Maximum number of hashtags | 30 |
Stories
| Video Guidelines | Specifications |
| Maximum file size | 100MB |
| Supported video formats |
.MOV or .MP4 |
| Supported video codec |
HEVC or H264 |
| Video framerate |
23-60 FPS |
| Video bitrate |
less than 25Mbps |
| Audio bitrate |
less than 128kbps |
| Video length | 3 - 60 seconds |
| Maximum height (pixels) | 1920 |
| Recommended aspect ratio (to avoid cropping/blank space) | 9:16 |
View more details on Instagram's documentations
| Video Guidelines | Specifications |
| Maximum file size | 512MB |
| Supported video formats | .MOV and .MP4 |
| Maximum video length | 140 seconds |
| Minimum video length | no minimum |
| Recommended frame rate | 30 or 60fps |
| Recommended resolution for landscape | 1280 x 720 |
| Recommended resolution for portrait | 720 x 1280 |
| Recommended resolution for square | 720 x 720 |
| Aspect ratio for landscape | 16:9 |
| Aspect ratio for square | 1:1 |
| Video Guidelines | Specifications |
| Maximum file size | 5GB |
| Supported video formats | .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM. |
| Maximum video length | 140 seconds |
| Minimum video length | 3 seconds |
| Recommended frame rate | 60fps |
| Aspect ratio | 1:2.4 to 2.4:1 |
| Minimum video length | 3 seconds |
| Maximum video length | 10 minutes |
| Video Guidelines | Specifications |
| Maximum file size | 2GB |
| Supported video formats | .MOV and .MP4 |
| Maximum video length | 140 seconds |
| Minimum video length | 4 seconds |
| Recommended frame rate | 60fps |
| Standard video aspect ratio | 1:1 (square) or 2:3, 4:5 or 9:16 (vertical) |
| Maximum width aspect ratio | 1:1 (square) or 16.9 (widescreen) |
| Minimum video length | 4 seconds |
| Maximum video length | 15 minutes |
| Title character limit | 100 characters |
| Description character limit | 500 characters |
Youtube
| Video Guidelines (Standard Videos) | Specifications |
| Maximum file size | 128 GB or 12 hours (whichever is less) |
| Supported video formats | .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. |
| Maximum video length | 12 hours |
| Minimum video length | 12 seconds |
| Recommended dimensions | 30 or 60fps |
| Recommended resolution for landscape | 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p) |
| Aspect ratio | 16:9 |
| Video Guidelines (Youtube Shorts) | Specifications |
| Maximum file size | 128 GB or 12 hours (whichever is less) |
| Supported video formats | .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. |
| Maximum video length | 60 seconds |
| Minimum video length | no minimum |
| Recommended resolution for landscape | 240×426 (240p), 360×640 (360p), 480×854 (480p), 720×1280 (720p), 1080×1920 (1080p), 1440×2560 (1440p), and 2160×3840 (2160p) |
| Aspect ratio | 9:16 |
| Youtube music library limitation | 15 seconds |
| Title character limit | 100 characters |
TikTok
| Video Guidelines | Specifications |
| Maximum file size | 1GB |
| Supported video formats | .mov .mp4 and .webm |
| Recommended resolution | 1080 x 1920 |
| Aspect ratio | 9:16 |
| Maximum video length | 10 minutes |
| Minimum video length | 3 seconds |
| Framerate | 23 - 60 FPS |
Want to know about image guidelines and the maximum media size limit you can upload to Vista Social? Read more here!
Related Reading:
Ideal image sizes and formats for your posts
Attaching images, videos, and other media to your posts
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