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In Evergreen reporting, ROI shows the extra value you’ve gained from republishing a post compared to its original performance.
When a post is first published, Vista Social tracks its baseline results (impressions and engagement).
Each time the post is republished as Evergreen, the additional impressions and engagement are added to the total.
ROI highlights the percentage increase in performance from these repeat publishes, showing how much more reach and engagement you earned by making the post Evergreen.
Example:
Original publish: 1,000 impressions and 50 engagements
Evergreen republishes: 2,500 impressions and 125 engagements
ROI: The post generated 250% more reach and interactions thanks to Evergreen republishing.
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Related Reading:
How to repurpose posts in Vista Social
Finding great social media content
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