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In Evergreen reporting, ROI shows the extra value you get from republishing a post compared to how it performed the first time. Learn how to set up evergreen posts in Evergreen Auto-Repurposing.
How ROI is calculated
- When a post is first published, Vista Social records its baseline results (impressions and engagement).
- Each time the post is republished as evergreen content, the extra impressions and engagement are added to the total.
- ROI shows the percentage increase from those republishes, so you can see how much more reach and engagement the post earned.
Example
- Original publish: 1,000 impressions and 50 engagements
- Evergreen republishes: 2,500 impressions and 125 engagements
- ROI: 250%. The post earned 250% more reach and engagement thanks to evergreen republishing.
Frequently Asked Questions
Q: What does ROI mean in Evergreen reporting?
A: It's the percentage of extra impressions and engagement a post earned from republishing, compared to its original publish.
Q: Where do I see a post's ROI?
A: Open the post's Evergreen details window.
Need help?
Reach out to our support team, and we are happy to help.
Related Reading:
How to repurpose posts in Vista Social
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