This guide aims to outline the reasons why the data within your Vista Social analytics dashboard may differ from the data you see in the native analytics on actual networks.
Overview
- When you first connect a social channel, we will backfill about 60 days worth of data.
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Data is not collected in real time, rather it is collected in batches from each social network's API (how third party tools, like Vista Social, communicate with those platforms) each day. In some cases, it can take up to 24 hours for new post data to be populated.
- If your social channel is disconnected, your latest data won’t be populating, so you’ll want to get that connection reestablished.
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12 months of Facebook data is backfilled when you connect your facebook page to Vista Social. This could result in data for previous periods appearing lower than in Facebook Insights
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Audience information for Facebook will take up to 24 hours to populate.
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Data on individual Facebook posts will not be updated indefinitely. After a full calendar month has passed, we will no longer update the metrics for that post.
- 12 months of Instagram data is backfilled when you connect your Instagram business profile to Vista Social. This could result in data for previous periods appearing lower than in Facebook Insights
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Whilst we are able to backfill 12 months of Instagram post metrics when you connect your account, unfortunately, we’re not able to backfill Instagram stories. We are only able to start collecting that data from when your Instagram account is connected. Additionally, if your Instagram account becomes disconnected from Vista Social, any stories you post during the time that it is disconnected will unfortunately not be pulled into Vista Social.
- We are not able to backfill follower counts for Instagram. Instead, we provide an approximation of the previous growth on the account based on the current growth.
- Audience information for Instagram will take up to 24 hours to populate.
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We are not able to pull in data on IGTV posts.
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Data on individual Instagram posts will not be updated indefinitely. After a full calendar month has passed, we will no longer update the metrics for that post.
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The Instagram stories displayed will only be those that are original content. Instagram will not display any information on reshared stories.
X (Formerly Twitter)
- 12 months of X data is backfilled when you connect your account to Vista Social. This means that your data won’t match what you see in X Analytics when you’re looking at a time period 12 months prior to the account being connected.
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We are not able to backfill follower counts for X. Follower counts will start populating when you connect your account to Vista Social.
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The number of tweets you’ve shared, will not include replies or retweets. X Analytics do include replies and retweets, so these numbers may differ.
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The engagement and engagement rate stats you see within your analytics dashboard will likely be a bit lower than what you see in X Analytics. This is because the X API version that we are using does not offer an aggregated engagements number for each tweet. Therefore, we are calculating the engagements ourselves, using a sum of likes, replies, retweets, quotes, link clicks, and profile clicks. Other engagement types, such as app opens, app install attempts, and hashtag clicks, are not included. The engagement stats in X Analytics on the other hand, will include all types of engagement.
- We fetch the metrics of the last 500 posts. If posts beyond this number keep on generating metrics, after they are pushed back from the 500th position, we won’t be showing those posts in the metrics.
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
Related Reading:
How much historic data does Vista Social backfill?
How to show posts not published with Vista Social on your Calendar
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