Industry Benchmark Report – Vista Social

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Vista Social’s Benchmark Reporting feature enables users to compare their social media performance against industry standards or competitors. With this tool, brands and agencies can quickly gauge how they measure up, helping refine strategies for better results.

In this guide:

Why Benchmark Reporting matters
How to use Benchmark Reporting with Vista Social
Industry Benchmark report metrics

Why Benchmark Reporting matters

This feature is essential for data-driven marketing because it allows users to:

Set realistic goals based on industry norms.
Identify performance gaps by comparing metrics like engagement, reach, and impressions.
Drive insights into what’s working well for competitors and what can be improved within your own strategy.

How to use Benchmark Reporting with Vista Social

To get started, go to Reports → Run report. You can also schedule a report for a recurring date and time period.
In the reports selection screen, choose Industry Benchmark.
Choose your preferred date range at the top right. You can also choose a period of comparison for your report.
You can export your report as a shareable link or in a PDF file.
Vista Social automatically identifies the industry category for each connected profile, enabling seamless comparisons with other profiles in the same industry. This allows users to instantly benchmark their performance against relevant competitors without manual setup.
If the assigned industry category doesn’t feel accurate, users can easily update it. Simply navigate to Settings → Connected Profiles and adjust the industry category of your social profile to ensure precise benchmarking.