| Plan | × Professional × Advanced × Scale ✓ Enterprise |
Sentiment Analysis shows the tone of your audience's interactions across your social channels. Vista Social classifies each one as positive, negative, neutral, or mixed. This guide covers where you'll find it: the Inbox, Social Listening, and Reports.
Sentiment Analysis in the Inbox
Each conversation in the Inbox gets a sentiment label: positive, negative, neutral, or mixed. Hover over the label to see a short explanation of why it was classified that way. New to the Inbox? See Getting started with the Social Inbox.
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Note If a sentiment doesn't match the context of the message, you can change it. Learn how in How to edit a Sentiment in inbox conversations. |
Sentiment Analysis in Social Listening
When you set up a listener, use the Sentiment filter to pull in only conversations with the sentiments you choose. Learn how to set up listeners in Social Listening with Vista Social.
Sentiment Analysis in Reports
Use Reports to track audience sentiment across comments, direct messages, mentions, and reviews. Learn how to run the report in Sentiment Analysis Report.
Frequently Asked Questions
Q: What is Sentiment Analysis in Vista Social?
A: It automatically evaluates the tone of messages and interactions and classifies them as positive, negative, neutral, or mixed.
Q: Where can I use Sentiment Analysis?
A: In the Inbox (labels on conversations), in Social Listening (filter by sentiment), and in Reports (overall audience sentiment).
Q: Can I change a sentiment that's wrong?
A: Yes. See How to edit a Sentiment in inbox conversations.
Need help?
Reach out to our support team, and we are happy to help.
Related Reading:
Social Listening with Vista Social
How to edit a Sentiment in inbox conversations
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