Social Listening with Vista Social

Social listening allows you to monitor conversations both within and beyond your social media profiles using specific keywords and phrases.

This helps you gain deeper insights into your target audience and industry trends. You can identify potential customers, engage more effectively with your audience, and even uncover brand ambassadors.

In this guide:

• How to create a social listener in Vista Social
• Managing your listener results
• How to reply to a conversation in your listener
• How to archive a listener

How to create a social listener in Vista Social

1. On your Vista Social Dashboard, select Listening:

2. Click Add listener to create a new listener.

3. Choose whether you want to listen internally (your own social profiles) or externally (other social networks, web, or news).

4. Add a name and description to your listener

5. Now pick a source to listen to. You can pick from multiple sources.

6. Under Craft your query, add the keywords that you want to track. 

7. You make create word or phase groups and choose whether you want all (And) or any of the keywords (Or) to appear to be pulled through by the Listener. You may also exclude results that contain any keywords that you don't want by specifying them under Excluded Keywords.

8. You may filter the conversations that will be pulled through in your listeners by Sentiment, where each conversation is automatically tagged with a sentiment icon indicating whether it’s positive, negative, mixed, or neutral.

9.  Apply optional filters to refine your Listener by language, location, etc.

10. Preview results from the last 30 days (only for X). This helps you see if you need more query filters for a more focused sample before you save your listener.

Managing your listener results

1. Once you have created your listener, it should now appear on your list of listeners. Here you will see the name of the listener, the number and list of results, and its overall performance.

2. Choose the date period you want to see your listener's performance for on the upper right corner.

3. To see what your listener has pulled through, go to Results on the right-hand side.

4. To export the overall performance report of your listener, click on the downward arrow at the upper right corner → Export.

How to reply to a conversation in your listener

To reply to a conversation pulled up by your listener, simply click on it and it should take you to the actual message in the respective social network's inbox or actual post where the comment is from.

How to archive a listener