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The Sentiment Analysis report helps you track audience emotions across all social interactions, from comments, direct messages, mentions, and reviews! It lets you quickly understand how your brand is perceived with valuable insights to improve your strategy.
How to Generate a Sentiment Report
1. Choose Your Data Source
Start by selecting the data you want to report on:
- All Data: Analyze sentiment across every comment, message, and mention
- Campaigns: Focus on sentiment from specific posts from a campaign using post labels
- Listener: Generate sentiment data from specific listeners
2. Select Date Range
Customize the report to cover a specific time period that aligns with your campaigns or review cycles.
Metrics provided in the sentiment analysis report
Summary of sentiments, from positive, negative, neutral, and mixed.
Overall sentiment ranked on a scale of -10 (negative) to 10 (positive)
Daily sentiment, breaking down your daily interactions by expressed sentiment
Count of total sentiments by type (positive, negative, neutral, mixed)
Sentiment trends, showing top positive and negative themes
Related Reading:
Social Listening with Vista Social