Sentiment Analysis Report

The Sentiment Analysis report helps you track audience emotions across all social interactions, from comments, direct messages, mentions, and reviews! It lets you quickly understand how your brand is perceived with valuable insights to improve your strategy.

How to run a sentiment analysis report

1. Go to Reports → Sentiment analysis, then select the data you want to report on:
   
   • All data: Analyze sentiment across every comment, message, and mention
   • Campaigns: Focus on sentiment from specific posts from a campaign using tags
   • Listener: Generate sentiment data from specific listeners
2. Click Run report.
   
3. Customize the report to cover a specific period that aligns with your campaigns or review cycles. You may also set the period of comparison for your metrics.
   
4. To schedule the report, go to Reports → Schedule report and choose Sentiment analysis under Report type.
   

Metrics provided in the sentiment analysis report

Summary of sentiments, including positive, negative, neutral, and mixed.

Overall sentiment ranked on a scale of -10 (negative) to 10 (positive)

Daily sentiment, breaking down your daily interactions by expressed sentiment

Count of total sentiments by type (positive, negative, neutral, mixed)

Sentiment trends, showing top positive and negative themes

Frequently Asked Questions

Q: Which plans include access to this report?
A: The Sentiment Analysis Report is available on the Enterprise Plan only. If you need access to this report type, please contact support.

Q: What are the different types of sentiments?

A: Sentiment types are positive, negative, neutral, and mixed.

Need help?

Reach out to our support team, and we are happy to help.

Related Reading:

Social Listening with Vista Social

How to add tags to posts

Listener Report

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