X (Twitter) report definitions

Let's take a peak at how your X analytics will look like when you run a Social Media Performance Report or a Post Performance Report with Vista Social! 😎

In this guide: 

• X (Twitter) metrics for Social Media Performance Report
• X (Twitter) metrics for Post Performance Report

X (Twitter) metrics for Social Media Performance Report

Summary of followers, posts (or tweets), engagement, awareness, and impressions for the selected period

Audience Growth

Shows the number of followers gained during the selected period as well the total number of followers and its comparison to the previous period.

Tweets

Shows the number of tweets during the selected period. Also shows a breakdown of photo tweets, video tweets, and animated gif tweets.

Engagement

Shows the number of fan interactions such as reactions, comments, retweets, mentions, quotes, clicks, and direct messages with your profiles for the selected period.

Tweet impressions

Shows the number of times your tweets were viewed during the selected period including a breakdown of organic and paid impressions.

Hashtags & Interactions

Shows the number of interactions generated by hashtags used in your posts.

X (Twitter) metrics for Post Performance Report

Summary of posts, impressions, engagement, and engagement rate

Number of published posts to network within selected date range

Total posts and engagement by label

Top performing posts published during the selected period

Included metrics:

• Impressions (total)
• Organic impressions
• Paid Impressions
• Likes
• Comments
• Retweets
• Engagement (total)
• Organic engagement
• Paid engagement