Customization options during post scheduling

Take your client’s social media game to the next level by customizing posts directly within Vista Social! This article will guide you through the process of tailoring your content for each social network.  

With Vista Social, you can personalize your posts based on the platform. Here’s what you can do as you schedule content:

• Add profile-specific captions and media 
• Include a first comment and first like 
• Incorporate call-to-action buttons 
• And much more!

Why Post Customization Matters

In social media marketing, there’s no one-size-fits-all approach to scheduling content. Customizing your posts is essential for companies and agencies to ensure that their content aligns with their social media marketing goals.

Custom features like a first comment or first like are effective strategies for boosting engagement. They help your content reach a wider audience without the need for extra advertising costs. So, why not make the most of your posts? 

Post customizations available by network

Facebook

1. Caption editor - edit the caption for the Facebook version of the post.
2. Media customization - customize the media for the Facebook version of the post.
3. Post comment - automatically adds a comment to the post once published.
4. Call to action button - links to any destination on or off Facebook that aligns with the business goals (for carousel posts only).
5. Publish as image - removes the link preview and publishes the post as a text + image only.
6. Audience targeting - the post will focus on certain demographics: by country, relationship status, gender, or age.
7. Boost - select a boost configuration for your post.

Instagram

1. Caption editor - edit the caption for the Instagram version of the post.
2. Media customization - customize the media for the Instagram version of the post.
3. User tagging - the ability to tag Instagram users (public profiles only).
4. Add collaborators - invite users as collaborators for your IG post (up to 3 public profiles).
5. Post comment - automatically adds a comment to the post once published.
6. Location tagging - the ability to add a location to the post.
7. Enable/disable comments - by default, users can comment on the post but you may disable this at the time of scheduling.
8. Boost - select a boost configuration for your post.

Linkedin

1. Caption editor - edit the caption for the LinkedIn version of the post
2. Media customization - customize the media for the Instagram version of the post.
3. Post comment - automatically adds a comment to the post once published
4. First like - automatically likes the post once published
5. Audience targeting - allows you to reach a specific audience based on location or language
6. Boost - select a boost configuration for your post.

Google Business

1. Caption editor - edit the caption for the Google Business version of the post
2. Media customization - customize the media for the Instagram version of the post.
3. Call to action options: Book, Order, Shop, Learn More, Sign up, Call
4. Post type options: Standard, Event, Offer, Alert

Pinterest

1. Caption editor - edit the caption for the YouTube version of the post
2. Media customization - customize the media for the Instagram version of the post.
3. Pin description - lets you add a brief summary or description of the content in the Pinterest pin.
4. Pin link - lets you add the URL that the Pinterest pin directs users to when clicked, providing more information
5. Pin board - let's you choose your pin board -- collection or grouping of related Pinterest pins curated by a user, organized around a specific theme or topic.
6. Boost - select a boost configuration for your post.

Youtube

1. Caption editor - edit the caption for the YouTube version of the post
2. Media customization - customize the media for the Instagram version of the post.
3. Post comment - automatically adds a comment to the post once published
4. First like - automatically likes a post once published
5. Privacy status - option to publish the video as public, private, or unlisted
6. Embeddable - allows others to embed your video on other sites
7. Notify subscribers - notifies the subscribers once the video is published
8. Made for kids - prevents/allows underage users from watching your video

TikTok

1. Caption editor - edit the caption for the YouTube version of the post
2. Media customization - customize the media for the Instagram version of the post.
3. Post comment - automatically adds a comment to the post once published
4. Promotional content - The video will be labeled as Brand Organic Content, indicating you are promoting yourself or your own business. A "Promotional content" label will be attached to the video.
5. Paid partnership - The video will be labeled as Branded Content, indicating you are in a paid partnership with a brand. A "Paid partnership" label will be attached to the video.
6. Comments toggle button - Being able to enable and disable comments.
7. Duets toggle button - Being able to enable and disable duets.
8. Stitches toggle button - Being able to enable and disable stitches.
9. Boost - select a boost configuration for your post.

Threads

1. Caption editor - edit the caption for the Threads version of the post.
2. Media customization - customize the media for the Threads version of the post.
3. Post comment - automatically adds a comment to the post once published.
4. Choose who can reply - by default, everyone can reply to the Threads post but you may also also only enable this only for accounts you follow or users you mentioned.

X (formerly Twitter)

1. Caption editor - edit the caption for the Twitter version of the post
2. Media customization - customize the media for the Instagram version of the post.
3. Post comment - automatically adds a comment to the post once published
4. First like - automatically likes the post once published
5. Superfollowers - select whether or not to limit visibility of your post to only superfollowers.
6. Boost - select a boost configuration for your post.