YouTube report definitions – Vista Social

Plan

✓ Professional ✓ Advanced ✓ Scale ✓ Enterprise

Let's take a peek at how your YouTube analytics will look when you run a Social Media Performance Report or a Post Performance Report with Vista Social!

YouTube metrics for Social Media Performance Report

Summary of subscribers, views, videos, and engagement for the selected period

Audience growth

Shows the number of net subscribers gained during the selected period.

Engagement

Shows the number of viewer interactions (i.e. likes and comments) with your videos for the selected period. Metrics shown are a breakdown of likes, dislikes, comments, and shares.

Views

Shows the number of times your videos were viewed during the selected period.

Viewers by age and gender

Breaks down your viewers by age bracket and gender. YouTube only reports this for signed-in viewers over the last 30 days, so it covers part of your total views and isn't tied to the report's date range.

Top referrers

Shows how viewers reached your videos during the selected period, with the largest source listed first (for example, YouTube search, suggested videos, or external sites).

Views by country

Shows your top countries by views over the last 30 days. YouTube can only place a portion of views to a country, so this list adds up to less than your total view count. It covers a rolling 30-day window, not the report's date range.

YouTube metrics for Post Performance Report

Important

In post performance reports, the summary widgets at the top (such as posts, impressions, engagement, and engagement rate) are timeline-based and reflect metrics only within the selected date range.

Number of published posts within the selected date range