Plan

✓ Professional ✓ Advanced ✓ Scale ✓ Enterprise

The Advocacy Performance Report provides a detailed overview of how your employee advocacy program is performing in Vista Social. It helps you measure the reach and impact of the content your team (advocates) shares across social networks.

With this report, you can track activity, engagement, and audience growth driven by your advocates. These insights reveal the impact of your employees' advocacy efforts and show how they’re driving your company’s success.

How to run an Advocacy Performance report

There are two ways to view your Employee Advocacy analytics:

To run an instant report from the Reports section, go to Reports → Advocacy performance.
You may also head over to your Advocacy page in the General tab.
At the top right, you can select a custom template you’ve created for this report type, adjust the date range, refresh the report data, or export the report using different options. Learn more here.

Advocacy Performance report metrics

Summary widgets

At the top of your General section, you will see summary widgets of your metrics:

1. Advocates - the number of employees actively participating in the employee advocacy program.

2. Posts - total number of pieces of content created and shared through the advocacy platform.

3. Shares - total number of company posts' shares from employees.

4. Reposts - total number of reposts of the company's posts from employees.

5. Likes - total number of likes that employees left in your company's posts.

6. Comments - total number of comments that employees left in your company's posts.

7. Reach - total number of unique users who have seen the posts shared by advocates. This metric helps in understanding the potential audience size that the advocacy program is impacting. For LinkedIn personal profiles, this number uses the audience size of the profile a post is published to, as LinkedIn's API doesn't provide reach/impressions data.

8. EMV - the estimated value of the exposure generated from posts shared by employees.

Graphs

Engagement

Shows the total engagement of your advocates with content made available to them in the last 30 days.

Posts

Shows the total posts made available in advocacy in the last 30 days.

Reach & Reposts by network

Reach shows the total posts reach in advocacy in the last 30 days; Reposts shows the total amount of reposts done by your advocates on each network in the last 30 days.