Ever wonder how many posts your employees are sharing or how their engagement is driving your company’s reach? Employee Advocacy Analytics gives you the numbers behind the action. 🎉

It’s all about tracking how often your team is sharing content, engaging with posts, and spreading your brand’s message. With these insights, you can see the real impact of your employees' efforts and how they’re contributing to your company’s success. 🚀

How to see your Advocacy Program's Analytics:

To get started, go to Advocacy > General.

Summary widgets

At the top of your General section, you will see summary widgets of your metrics:

1. Advocates - the number of employees actively participating in the employee advocacy program.

2. Posts - total number of pieces of content created and shared through the advocacy platform.

3. Shares - total number of company post's shares from employees.

4. Reposts - total number of reposts of the company's posts from employees.

5. Likes - total number of liked that employees left in your company's posts.

6. Comments - total number of comments that employees left in your company's posts.

7. Reach - total number of unique users who have seen the posts shared by advocates. This metric helps in understanding the potential audience size that the advocacy program is impacting.

8. EMV - the estimated value of the exposure generated from posts shared by employees.

Graphs

Engagement

Shows the total engagement of your advocates with content made available to them in the last 30 days.

Posts

Shows the total posts made available in advocacy in the last 30 days.

Reach & Reposts by network

Reach shows the total posts reach in advocacy in the last 30 days; Reposts shows the total amount of reposts done by your advocates on each network in the last 30 days.

Shares & Likes by network

Shows the total shares and likes performed by your advocates on each network in the last 30 days.

Comments & Mentions by network

Shows the total comments and mentions done by your advocates on each network in the last 30 days.

If you have questions about Employee Advocacy, don't hesitate to reach out to our awesome support team. 💙 🎉