Advocacy Performance Report

The Advocacy Performance Report provides a detailed overview of how your employee advocacy program is performing in Vista Social. It helps you measure the reach and impact of the content your team (advocates) shares across social networks.

With this report, you can track activity, engagement, and audience growth driven by your advocates. These insights reveal the impact of your employees' advocacy efforts and show how they’re driving your company’s success. 

How to run an advocacy performance report

There are two ways to view your Employee Advocacy analytics:

1. To run an instant report from the Reports section, go to Reports → Advocacy performance.

   

    

2. You may also head over to your Advocacy page in the General tab.

   
    

3. At the top right, you can select a custom template you’ve created for this report type, adjust the date range, refresh the report data, or export the report using different options. Learn more here.
   

Advocacy performance report metrics

Summary widgets

At the top of your General section, you will see summary widgets of your metrics:

1. Advocates: the number of employees actively participating in the employee advocacy program.

2. Posts: total number of pieces of content created and shared through the advocacy platform.

3. Shares: total number of company posts' shares from employees.

4. Reposts: total number of reposts of the company's posts from employees.

5. Likes: total number of likes that employees left in your company's posts.

6. Comments: total number of comments that employees left in your company's posts.

7. Mentions: total number of mentions generated through your advocacy program.

8. Reach: total number of unique users who have seen the posts shared by advocates. This metric helps in understanding the potential audience size that the advocacy program is impacting. For LinkedIn personal profiles, this number uses the audience size of the profile a post is published to, as LinkedIn's API doesn't provide reach/impressions data.

9. EMV: the estimated value of the exposure generated from posts shared by employees.

Graphs

Engagement

Shows the total engagement of your advocates with content made available to them during the selected date range.

Posts

Shows the total posts made available in advocacy during the selected date range.

Network breakdowns

Each of these charts shows the selected date range, split by network:

• Reach by network: total reach of posts shared through advocacy
• Reposts by network: total reposts by your advocates
• Shares by network: total shares by your advocates
• Likes by network: total likes by your advocates
• Comments by network: total comments by your advocates
• Mentions by network: total mentions by your advocates

Need help?

Reach out to our support team, and we are happy to help.

Related Reading:

What is Employee Advocacy?

Managing your Employee Advocacy Admin Dashboard

Calculate your Advocacy ROI with Earned Media Value

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