Employee Advocacy analytics provides insights into how your employees' social media activity is boosting your brand.
With this tool, you can track the number of posts your team shares, their engagement rates, and how effectively they’re spreading your brand message. These insights reveal the impact of your employees' advocacy efforts and show how they’re driving your company’s success.
In this guide:
How to see your Advocacy program's analytics
To get started, go to Advocacy > General.
Summary widgets
At the top of your General section, you will see summary widgets of your metrics:
1. Advocates - the number of employees actively participating in the employee advocacy program.
2. Posts - total number of pieces of content created and shared through the advocacy platform.
3. Shares - total number of company post's shares from employees.
4. Reposts - total number of reposts of the company's posts from employees.
5. Likes - total number of liked that employees left in your company's posts.
6. Comments - total number of comments that employees left in your company's posts.
7. Reach - total number of unique users who have seen the posts shared by advocates. This metric helps in understanding the potential audience size that the advocacy program is impacting.
8. EMV - the estimated value of the exposure generated from posts shared by employees.
Graphs
Engagement
Shows the total engagement of your advocates with content made available to them in the last 30 days.
Posts
Shows the total posts made available in advocacy in the last 30 days.
Reach & Reposts by network
Reach shows the total posts reach in advocacy in the last 30 days; Reposts shows the total amount of reposts done by your advocates on each network in the last 30 days.
Shares & Likes by network
Shows the total shares and likes performed by your advocates on each network in the last 30 days.
Comments & Mentions by network
Shows the total comments and mentions done by your advocates on each network in the last 30 days.
Need further help?
If you have questions about Employee Advocacy, don't hesitate to reach out to our awesome support team! 💙
Related Reading:
Creating an Advocacy Program for Your Company
Getting started with Advocacy for Brands
Getting started with Advocacy for Employees
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