Brands are using video content more than ever due to its high engagement rates 📈. To keep your audience engaged and your content looking sharp, it's essential to stay updated with the video specifications set by each social network. For instance, TikTok and YouTube have vastly different video requirements, right?
With a maximum upload size limit of 2 GB each for images, videos, audio, and document files, Vista Social lets you upload high-quality media to keep your audience engaged 🌟.
This guide covers the recommended video sizes and formats for scheduling posts across various social networks. 🎥✨
Facebook Page
Facebook Videos
| Video Guidelines | Specifications |
| Maximum file size | 2GB in Vista Social |
| Supported video formats | .MOV and .MP4 |
| Maximum video length | 240 minutes |
| Minimum video length | 1 second |
| Recommended video dimensions | 1280 x 720 |
| Minimum width (length depends on aspect ratio) | 1200 pixels |
| Aspect ratio for landscape | 16:9 |
| Aspect ratio for portrait | 9:16 |
| Mobile aspect ratio | 2:3 |
| Video maximum frame | 24 to 60 fps |
View more details on Facebook's documentation
Facebook Reels
| Video Guidelines | Specifications |
| Maximum file size | 2GB in Vista Social |
| Supported video formats | .MOV and .MP4 |
| Duration (required) | 3 to 90 seconds |
| Recommended video dimensions | 1080 x 1920 pixels |
| Minimum dimensions (required) | 540 x 960 pixels |
| Aspect ratio (required) | 9:16 |
| Mobile aspect ratio | 2:3 |
| Frame rate (required) | 24 to 60 fps |
View more details on Facebook's documentation
Facebook Stories
| Video Guidelines | Specifications |
| Maximum file size | 2GB in Vista Social |
| Supported video formats | .mp4 |
| Duration (required) | 3 to 90 seconds |
| Recommended video dimensions | 1080 x 1920 pixels |
| Minimum dimensions (required) | 540 x 960 pixels |
| Aspect ratio (required) | 16:9 |
| Frame rate (required) | 24 to 60 fps |
View more details on Facebook's documentation
|
Note Auto-publishing is only available for Instagram Business Profiles. Learn more about Instagram's account types. |
Instagram Reels
| Video Guidelines | Specifications |
| Maximum file size | 300MB |
| Supported video formats | .MOV or .MP4 |
| Supported video codec | HEVC or H264 |
| Video bitrate | less than 25Mbps |
| Audio bitrate | less than 128kbps |
| Video length | 3sec - 15 min |
| Minimum resolution | 1080 x 1080 |
Maximum height (pixels): |
1920 |
| Aspect ratio for landscape | 16:9 |
| Aspect ratio for portrait | 9:16 |
| Aspect ratio for square | 1:1 |
| Frame rate | 23-60 FPS |
| Maximum number of hashtags | 30 |
View more details on Instagram's documentation
Instagram Stories
| Video Guidelines | Specifications |
| Maximum file size | 100MB |
| Supported video formats | .MOV or .MP4 |
| Supported video codec | HEVC or H264 |
| Video framerate | 23 to 60 fps |
| Video bitrate | less than 25Mbps |
| Audio bitrate | less than 128kbps |
| Video length | 3 - 60 seconds |
| Maximum height (pixels) | 1920 |
| Recommended aspect ratio (to avoid cropping/blank space) | 9:16 |
View more details on Instagram's documentation
X (Twitter)
| Video Guidelines | Specifications |
| Maximum file size | 512MB |
| Supported video formats | .MOV and .MP4 |
| Maximum video length | 140 seconds (up to 4 hours for X Premium) |
| Minimum video length | no minimum |
| Recommended frame rate | 30 or 60fps |
| Recommended resolution for landscape | 1280 x 720 |
| Recommended resolution for portrait | 720 x 1280 |
| Recommended resolution for square | 720 x 720 |
| Aspect ratio for landscape | 16:9 |
| Aspect ratio for square | 1:1 |
| Video Guidelines | Specifications |
| Maximum file size | 200MB |
| Supported video formats | .MP4 (H.264 or VP8) |
| Maximum video length | 30 minutes |
| Minimum video length | 3 seconds |
| Max frame rate | 30fps |
| Aspect ratio | 9:16 (0.563) to 16:9 (1.778) |
View more info on LinkedIn's documentation
| Video Guidelines | Specifications |
| Maximum file size | 2GB |
| Supported video formats | .MOV and .MP4 |
| Maximum video length | 140 seconds |
| Minimum video length | 4 seconds |
| Recommended frame rate | 60fps |
| Standard video aspect ratio | 1:1 (square) or 2:3, 4:5 or 9:16 (vertical) |
| Maximum width aspect ratio | 1:1 (square) or 16.9 (widescreen) |
| Minimum video length | 4 seconds |
| Maximum video length | 15 minutes |
| Title character limit | 100 characters |
| Description character limit | 500 characters |
Youtube
| Video Guidelines (Standard Videos) | Specifications |
| Maximum file size | 2 GB in Vista Social |
| Supported video formats | .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. |
| Maximum video length | 15 minutes in Vista Social |
| Minimum video length | 12 seconds |
| Recommended framerate | 30 or 60fps |
| Recommended resolution for classic videos | 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p) |
| Aspect ratio | 16:9 |
Youtube Shorts
| Video Guidelines | Specifications |
| Supported video formats | .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. |
| Maximum video length | 60 seconds |
| Recommended resolution | 1080 x 1920 (1080p) |
| Aspect ratio | 9:16 |
| Title character limit | 100 characters |
|
Note A minimum of 1,000 subscribers is required to create Shorts. |
TikTok
| Video Guidelines | Specifications |
| Maximum file size | 1GB |
| Supported video formats | .mov .mp4 and .webm |
| Recommended resolution | 1080 x 1920 |
| Aspect ratio | 9:16 |
| Maximum video length | 10 minutes |
| Minimum video length | 3 seconds |
| Framerate | 23 - 60 FPS |
View more details on TikTok's documentation
Snapchat
| Video Guidelines | Specifications |
| Maximum file size | 1 GB |
| Supported video formats | .mp4 or .mov and H.264 encoded |
| Maximum video length | up to 180 seconds (if file size does not exceed 1 GB) |
| Minimum video length | at least 3 seconds long |
| Recommended frame rate | 30 FPS for the best viewing experience, but nothing below 15 FPS |
| Standard video aspect ratio |
1080 x 1920px 9:16 aspect ratio |
| Audio |
192 minimum kbps 16 or 24 bit only |
| Story caption character limit | 80 characters |
| Spotlight description character limit | 160 characters |
View more details on Snapchat's documentation
Bluesky
| Video Guidelines | Specifications |
| Maximum file size | 100 MB |
| Supported video formats | .mp4, .mpeg, .webm, and .mov video files. |
| Maximum video length | up to 180 seconds long |
Threads
| Video Guidelines | Specifications |
| Maximum file size | 1 GB |
| Supported video formats | .MOV or .MP4 |
| Supported video codec | HEVC or H264 |
| Video bitrate | less than 100Mbps |
| Audio bitrate | less than 128kbps |
| Video length | 300 seconds (5 minutes) maximum, minimum longer than 0 seconds |
| Minimum resolution | 1080 x 1080 |
Maximum height (pixels): |
1920 |
| Aspect ratio | Required aspect ratio is between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or blank space. |
| Frame rate | 23-60 FPS |
View more details on Thread's documentation
Video length requirements
Some social networks enforce minimum and maximum video length requirements. If a video is shorter or longer than the required duration, it will fail to publish or result in an error.
For Facebook, Instagram, X (Twitter), and Snapchat, Vista Social automatically loops short videos to meet the minimum length requirement.
For LinkedIn, YouTube, Reddit, Pinterest, TikTok, Threads, and Bluesky, videos that are too short may fail to publish. To avoid issues, we recommend uploading videos that are at least 3–4 seconds long.
Want to know about image guidelines and the maximum media size limit you can upload to Vista Social? Read more here!
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
Related Reading:
Ideal image sizes and formats for your posts
Attaching images, videos, and other media to your posts
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