Brands are using video content more than ever due to its high engagement rates 📈. To keep your audience engaged and your content looking sharp, it's essential to stay updated with the video specifications set by each social network. For instance, TikTok and YouTube have vastly different video requirements, right?
With a maximum upload size limit of 2 GB each for images, videos, audio, and document files, Vista Social lets you upload high-quality media to keep your audience engaged 🌟.
This guide covers the recommended video sizes and formats for scheduling posts across various social networks. 🎥✨
Â
In this guide:
Â
Facebook Page Videos
| Video Guidelines | Specifications |
| Maximum file size | 4GB |
| Supported video formats | .MOV and .MP4 |
| Maximum video length | 240 minutes |
| Minimum video length | 1 second |
| Recommended video dimensions | 1280 x 720 |
| Minimum width (length depends on aspect ratio) | 1200 pixels |
| Aspect ratio for landscape | 16:9 |
| Aspect ratio for portrait | 9:16 |
| Mobile aspect ratio | 2:3 |
| Video maximum frame | 30fps |
View more details on Facebook's documentations
Â
Facebook Reels
| Video Guidelines | Specifications |
| Maximum file size | 4GB |
| Supported video formats | .MOV and .MP4 |
| Duration (required) | 3 to 90 seconds |
| Recommended video dimensions | 1080 x 1920 pixels |
| Minimum dimensions (required) | 540 x 960 pixels |
| Aspect ratio (required) | 16:9 |
| Mobile aspect ratio | 2:3 |
| Frame rate (required) | 24 to 60 fps |
View more details on Facebook's documentations
Â
Facebook Stories
| Video Guidelines | Specifications |
| Maximum file size | 4GB |
| Supported video formats | .MOV and .MP4 |
| Duration (required) | 3 to 90 seconds |
| Recommended video dimensions | 1080 x 1920 pixels |
| Minimum dimensions (required) | 540 x 960 pixels |
| Aspect ratio (required) | 16:9 |
| Frame rate (required) | 24 to 60 fps |
View more details on Facebook's documentations
Â
Â
Instagram Reels
| Video Guidelines | Specifications |
| Maximum file size | 4GB |
| Supported video formats |
.MOV or .MP4 |
| Supported video codec |
HEVC or H264 |
| Video bitrate |
less than 25Mbps |
| Audio bitrate |
less than 128kbps |
| Video length |
3 - 60 seconds (15 min for reels) |
| Minimum resolution | 1080 x 1080 |
|
Maximum height (pixels):
|
1920 |
| Aspect ratio for landscape | 16:9 |
| Aspect ratio for portrait | 9:16 |
| Aspect ratio for square | 1:1 |
| Frame rate | 23-60 FPS |
| Maximum number of hashtags | 30 |
View more details on Instagram's documentation
Â
Instagram Stories
| Video Guidelines | Specifications |
| Maximum file size | 100MB |
| Supported video formats |
.MOV or .MP4 |
| Supported video codec |
HEVC or H264 |
| Video framerate |
23 to 60 fps |
| Video bitrate |
less than 25Mbps |
| Audio bitrate |
less than 128kbps |
| Video length | 3 - 60 seconds |
| Maximum height (pixels) | 1920 |
| Recommended aspect ratio (to avoid cropping/blank space) | 9:16 |
View more details on Instagram's documentation
Â
Â
| Video Guidelines | Specifications |
| Maximum file size | 512MB |
| Supported video formats | .MOV and .MP4 |
| Maximum video length | 140 seconds |
| Minimum video length | no minimum |
| Recommended frame rate | 30 or 60fps |
| Recommended resolution for landscape | 1280 x 720 |
| Recommended resolution for portrait | 720 x 1280 |
| Recommended resolution for square | 720 x 720 |
| Aspect ratio for landscape | 16:9 |
| Aspect ratio for square | 1:1 |
Â
Â
| Video Guidelines | Specifications |
| Maximum file size | 200MB |
| Supported video formats | .MP4 (H.264 or VP8) |
| Maximum video length | 30 minutes |
| Minimum video length | 3 seconds |
| Max frame rate | 30fps |
| Aspect ratio | 9:16 (0.563) to 16:9 (1.778) |
View more info on LinkedIn's documentation
Â
Â
| Video Guidelines | Specifications |
| Maximum file size | 2GB |
| Supported video formats | .MOV and .MP4 |
| Maximum video length | 140 seconds |
| Minimum video length | 4 seconds |
| Recommended frame rate | 60fps |
| Standard video aspect ratio | 1:1 (square) or 2:3, 4:5 or 9:16 (vertical) |
| Maximum width aspect ratio | 1:1 (square) or 16.9 (widescreen) |
| Minimum video length | 4 seconds |
| Maximum video length | 15 minutes |
| Title character limit | 100 characters |
| Description character limit | 500 characters |
Â
Â
Youtube
| Video Guidelines (Standard Videos) | Specifications |
| Maximum file size | 128 GB or 12 hours (whichever is less) |
| Supported video formats | .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. |
| Maximum video length | 12 hours |
| Minimum video length | 12 seconds |
| Recommended dimensions | 30 or 60fps |
| Recommended resolution for landscape | 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p) |
| Aspect ratio | 16:9 |
Â
Youtube Shorts
| Video Guidelines | Specifications |
| Maximum file size | 128 GB or 12 hours (whichever is less) |
| Supported video formats | .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. |
| Maximum video length | 60 seconds |
| Minimum video length | no minimum |
| Recommended resolution for landscape | 240×426 (240p), 360×640 (360p), 480×854 (480p), 720×1280 (720p), 1080×1920 (1080p), 1440×2560 (1440p), and 2160×3840 (2160p) |
| Aspect ratio | 9:16 |
| Youtube music library limitation | 15 seconds |
| Title character limit | 100 characters |
Â
Â
TikTok
| Video Guidelines | Specifications |
| Maximum file size | 1GB |
| Supported video formats | .mov .mp4 and .webm |
| Recommended resolution | 1080 x 1920 |
| Aspect ratio | 9:16 |
| Maximum video length | 10 minutes |
| Minimum video length | 3 seconds |
| Framerate | 23 - 60 FPS |
Â
Â
Snapchat
| Video Guidelines | Specifications |
| Maximum file size |
1 GB |
| Supported video formats | .mp4 or .mov and H.264 encoded |
| Maximum video length |
up to 180 seconds (if file size does not exceed 1 GB) |
| Minimum video length | at least 3 seconds longs |
| Recommended frame rate | 30 FPS for best viewing experience but nothing below 15 FPS |
| Standard video aspect ratio |
1080 x 1920px 9:16 aspect ratio |
| Audio |
192 minimum kbps 16 or 24 bit only |
| Story caption character limit | 80 characters |
| Spotlight description character limit | 160 characters |
Â
Bluesky
| Video Guidelines | Specifications |
| Maximum file size |
50 MB |
| Supported video formats | .mp4, .mpeg, .webm, and .mov video files. |
| Maximum video length |
up to 60 seconds long |
Â
Â
Â
Want to know about image guidelines and the maximum media size limit you can upload to Vista Social? Read more here!
Â
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
Â
Related Reading:
Ideal image sizes and formats for your posts
Attaching images, videos, and other media to your posts
----
Sign-up now and enjoy Vista Social's fully featured free plan as you get started, or try our full toolkit priced to make social media management affordable!