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Excited to create your first Advocacy content to be shared by the whole team? Keep reading!
Types of Advocacy content
There are two types of content that your employees can see in their Content section:
1. Advocacy-only content
This is content that was created by admins and made available for sharing to employees' personal social media accounts as a new organic post.
What can employees do with Advocacy-only content?
Employees can only share this content type to their own social media accounts (i.e., LinkedIn).
Once it is shared, the percentage indicator will show 100% completion, based on what they can do with the content.
2. Published content
These are posts that were already published to a company's social media accounts and are available for employees to interact with (like, comment, repost, share). Learn more here!
When an employee interacts with the published post (i.e., liking or commenting), the percentage indicator will reflect the progress they have made.
How to create Advocacy content
There are two areas where you can create an Advocacy post:
Advocacy dashboard
1. To get started, go to Advocacy.
2. At the top right, click Schedule advocacy post, and you'll be presented with the following options:
- New social post - Schedule a post to your social profiles and make it available in the Content section for advocates to engage with (like, comment, repost, share).
- Existing social post - Pick a post that you have already published and add it to your Content section. Your advocates can also like, comment, repost, and share.
- Advocacy-only post - Schedule a post for your advocates only. They will be able to share the content on their own social profiles.
3. You may now create your post!
4. The Advocacy toggle button is turned on by default when you create it from the Advocacy area. You may schedule a time for when it is made available to your advocates, or save it as a draft in the meantime.
5. Once you're done, hit Create advocacy post!
Content publisher
1. When scheduling a post to your social profiles, you may also turn them into an Advocacy post.
2. Simply turn on the Advocacy toggle switch and choose from the options for when you want it to be added to your Advocacy content:
- As soon as the post is published - Advocacy post or content will be automatically made available to advocates immediately after the original content is published.
- With delay once published - Allows for a scheduled delay before the advocacy post or content is shared after the original content is published. The delay can be set for a specific amount of time, allowing for strategic timing of the content release to maximize engagement or align with other marketing activities.
- Create advocacy draft once published - once the original content is published, a draft of the advocacy post is created rather than being immediately shared.
And that's it! You have successfully created advocacy content for your employees to share.
Allowing advocates to edit content before sharing
By default, advocates can make changes to posts before they share them from their Content section. This is useful when you want advocates to add their own voice, but any changes they make only apply to what's posted on their own profile. Your original post stays as is.
- Hover over the main menu on the left and click Advocacy.
- Find the advocacy program you want to update, then click the three-dot menu on the right.
- Click Settings.
- Expand Advocate content controls.
- Check or uncheck Allow advocates to make changes to content, then click Update.
We recommend keeping this enabled, since it gives advocates more control over their content.
Frequently Asked Questions
Q: Can I add existing social posts to my Employee Advocacy Content section?
A: Yes! You can select a post that you've already published and add it to your Advocacy Content section. Once added, your advocates can like, comment, repost, and share the content directly from there.
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
Related Reading:
Employee Advocacy: Your Team Members, Your Brand Ambassadors!
Creating an Advocacy Program for Your Company
Managing your Employee Advocacy Program Dashboard
Managing your Advocate Dashboard
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