How to resolve LinkedIn's target audience too small issue

When publishing a LinkedIn Page post, you might have encountered one of these error messages

The calculated target audience size is too small for the given targeting. An audience size of 300 is needed.

Target audience does not meet 300 follower minimum. Please adjust your targeting or avoid using it for this page.

What is this error and why does it occur?

This error occurs when users try to schedule a post with Geo or Language targeting to a LinkedIn company page.

LinkedIn has set a minimum requirement of 300 audience members for effective targeting. So if your target audience falls below this threshold, you'll get the "target audience too small" error.

You can read more from LinkedIn on this here.

How to resolve "target audience too small" error

To resolve the "target audience too small" error on LinkedIn, consider these options:

1. Increase the Target Audience: Expand your target audience by increasing your follower count on your LinkedIn company page.

2. Skip Targeting: If your audience is just too small (i.e. page does not have enough followers and is sill growing), you can choose to skip targeting altogether. By doing so, your post will still reach your entire follower base, irrespective of location preferences. 

Hope this helps!

Related Reading:

Republishing a failed post on Vista Social

Daily Posting Limits

LinkedIn Publishing with Vista Social

Connecting your LinkedIn Company Page to Vista Social