When publishing a LinkedIn Page post, you might have encountered this error message
The calculated target audience size is too small for the given targeting. An audience size of 300 is needed.
What is this error and why does it occur?
This error occurs when users try to schedule a post with Geo targeting to a LinkedIn company page. LinkedIn has set a minimum requirement of 300 audience members for effective targeting. So if your target audience falls below this threshold, you'll get the "target audience too small" error.
How to resolve "target audience too small" error
To resolve the "target audience too small" error on LinkedIn, consider these options:
Increase the Target Audience: Expand your target audience by increasing your follower count on your LinkedIn company page.
Skip Targeting: If expanding your follower count isn't feasible, you can choose to skip targeting altogether. By doing so, your post will still reach your entire follower base, irrespective of location preferences.
Hope this helps!
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