Leaderboard ranking weights in Advocacy: How to reward what matters most

What this does

Leaderboard ranking settings in Advocacy let you decide how advocates are ranked on the Leaderboard tab. You can reward:

• Activity - people who take actions often
• Results - people who drive meaningful interactions like comments
• Reach - people who generate the largest audience exposure

Where to find these settings

1. Open your Advocacy program
2. Click ⋮ at the top right
3. Click Settings
4. Expand Leaderboard ranking
5. Set weights for:
   • Reposts
   • Shares
   • Comments
   • Mentions
   • Likes
   • Reach (per 1,000)

See how points are counted

The Leaderboard tab has a How points are counted panel that lists what each action is worth in your program and shows how each advocate's score adds up. Click Edit point values to adjust them.

How scoring works

Each advocate gets a score based on your selected weights:

Score = Reposts×w + Shares×w + Comments×w + Mentions×w + Likes×w + (Reach/1000)×w

Important notes:

• You can use decimals (for example, 0.75)
• Reach is scaled by 1,000 so it doesn't overpower everything by default
• A higher weight means more impact on ranking
• Setting a weight to 0 removes that metric from scoring

Recommended presets

Reward activity

Best when your goal is habit-building and participation.

Suggested weights:

• Reposts: 2.0
• Shares: 2.0
• Comments: 1.0
• Mentions: 1.0
• Likes: 1.0
• Reach (per 1,000): 0.1

What this encourages:

• Frequent participation across multiple action types
• Daily advocate engagement

Reward results

Best when your goal is meaningful engagement, not just volume.

Suggested weights:

• Reposts: 1.0
• Shares: 1.5
• Comments: 3.0
• Mentions: 2.0
• Likes: 0.5
• Reach (per 1,000): 0.2

What this encourages:

• Thoughtful advocacy that leads to conversations
• High-value interactions over lightweight actions

Reward reach

Best when your KPI is visibility and impressions.

Suggested weights:

• Reposts: 0.25
• Shares: 0.25
• Comments: 0.1
• Mentions: 0.1
• Likes: 0.05
• Reach (per 1,000): 1.0

What this encourages:

• Distribution through larger audiences
• Ranking led primarily by visibility outcomes

For almost pure reach ranking, set Reach to 1.0 and all other weights to 0.

Quick example

If an advocate has 2 reposts, 11 shares, 3 comments, 1 mention, 8 likes, and 36,618 reach, and your settings are Reposts 3, Shares 2, Comments 2, Mentions 2, Likes 1, Reach 0.75, then:

Score = 2×3 + 11×2 + 3×2 + 1×2 + 8×1 + (36,618/1000)×0.75

Score = 6 + 22 + 6 + 2 + 8 + 27.46 = 71.46

Best practices

• Start with one preset that matches your current program objective
• Keep weights stable for at least 2 to 4 weeks before changing
• Share the point values from How points are counted with advocates so expectations are clear
• Avoid changing weights too frequently, since it can feel unpredictable to advocates
• Revisit weights quarterly as goals evolve

Troubleshooting

• Leaderboard feels random: one or more weights may be too high or too low relative to your data
• Reach dominates too much: lower the Reach weight (for example, from 1.0 to 0.5)
• Too much low-quality activity wins: increase Comments and Mentions, and lower Likes
• Not enough participation: increase Reposts and Shares, and reduce strict result metrics

Get help from Ask Vista agents

Femi, your advocate engagement coach, helps keep people moving up the leaderboard. Every Monday, she finds advocates who stalled at sign-up, never shared or stopped, writes each a short personal note in your voice, and emails you the drafts to send. Kabir, your advocacy program analyst, checks in weekly on who is sharing and what it earns. To find them, open Ask Vista, click Agents, then click + New agent and scroll to the Employee advocacy category. Learn more in Ask Vista agents.

Not sure what a good score looks like? Ask the /advocacy-coach skill something like "What's a good participation rate?" To find it, open Ask Vista, click Skills, then click /advocacy-coach. Learn more in Ask Vista skills.

Need help?

Reach out to our support team, and we are happy to help. 💙

Related Reading:

What is Employee Advocacy?

Managing your Employee Advocacy Admin Dashboard

How to create Advocacy content your employees can share

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