Meta has a response window policy when responding to Facebook and Instagram Direct Messages (DMs). This ensures timely communication with your audience and helps maintain a positive user experience.
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Default Meta Guideline: Meta encourages businesses to respond to user DMs within 24 hours for the best possible user experience.
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Vista Social Exception: Vista Social is officially approved for an extended 7-day messaging window. This means you can respond to incoming messages up to 7 days after they are received.
After 7 days, the conversation window is considered closed, and Vista Social (or any other tool) will no longer be able to send replies to that specific message thread.
Why the 24-Hour Expectation Still Matters
Although Vista Social users have a 7-day window, Meta still promotes the 24-hour response time to ensure users receive timely support. Prompt replies also help increase engagement and build trust with your audience.
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Related Reading:
How to use internal notes in Inbox
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