Meta limits how long businesses can reply to Instagram direct messages (DMs) through third-party tools. This keeps conversations timely and protects the user experience. Here's how the window works in Vista Social.
How the response window works
- Meta's guideline: Meta encourages businesses to reply to DMs within 24 hours.
- Vista Social's extended window: Vista Social is approved by Meta for a 7-day messaging window. You can reply to an incoming message up to 7 days after you receive it.
After 7 days, the conversation window closes. Vista Social, or any other third-party tool, can no longer send replies in that thread.
Why replying within 24 hours still matters
Even with the 7-day window, Meta still promotes a 24-hour response time. Quick replies help users get timely support, increase engagement, and build trust with your audience.
What happens if I reply after 7 days?
Instagram's API blocks the reply, and you may see this error:
|
Error message Instagram only allows business to respond to a message within 7 days. After this period the messaging window is considered closed. |
To continue the conversation, reply directly in Instagram or wait for the user to message you again, which reopens the window.
Frequently Asked Questions
Q: How long do I have to reply to an Instagram DM in Vista Social?
A: Up to 7 days after you receive the message.
Q: Why does Meta recommend replying within 24 hours?
A: Faster replies give users a better experience and help build engagement and trust.
Q: Can I reopen a closed conversation?
A: Yes. When the user sends a new message, the window reopens.
Need help?
Reach out to our support team, and we are happy to help.
Related Reading:
Getting started with the Social Inbox
How to reply to conversations in the Inbox
Which engagements does Vista Social support for each network?
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