An employee advocacy program empowers employees to promote a company’s products, services, or brand on their own social networks. This helps engage customers, inform prospects, and attract new hires.

Your employees can be some of the best advocates, offering an authentic perspective on your brand. Unlike external influencers, employees bring a unique, insider voice that strengthens brand reputation.

As a social media manager, you can create shareable content for employees to quickly repost, like, or comment on!

Quick Links

Setting up Employee Advocacy is quick and simple—get started today!

Here's everything you need to know to get started with your Employee Advocacy program:

For Brands (Admins)

• Getting started with Advocacy for Brands

• How to create an Advocacy Program

• How to invite and manage Advocates

• What can your Advocates do?

• Scheduling and managing Advocacy content

• Understanding Advocacy Analytics

• How to calculate your ROI with Earned Media Value (EMV) 

• Configuring your Advocacy Settings

• How to set up notifications for your team in Slack

For Advocates (Employees)

• Getting started with Advocacy for Advocates

• Accepting the invite from your company

• Connecting your Social Profile(s)

• Where can you find available content to post?

• Subscribing to Notifications

• Engaging with content

  • Liking Posts
  • Commenting
  • Sharing Content
  • Reposting
  • Mentioning (Native)

Need further help?

If you have questions about Employee Advocacy, don't hesitate to reach out to our awesome support team! 💙 

Related Reading:

Getting started with Advocacy for Brands

Getting started with Advocacy for Employees

Employee Advocacy: Your Team Members, Your Brand Ambassadors!

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