How to Create Advocacy Content Your Employees Can Share – Vista Social

Excited to create your first Advocacy content to be shared by the whole team? Keep reading! 🙌🏻 🚀

In this guide:

Types for Advocacy content
How to create Advocacy content

Types for Advocacy content

There are two types of content that your employees can see in their Content section:

Advocacy-only content

These are content that were created by admins and made available for sharing to employees' personal social media accounts as a new organic post.

What can employees do with Advocacy-only content?

Employees can only share this content type to their own social media accounts (i.e. LinkedIn).

Once it is shared, the percentage indicator will show a 100% completion what they can do with the content.

Published content

These are posts that were already published to a company's social media accounts, and is available for employees to interact with (like, comment, repost, share). Learn more here!

When an employee interacts with the published post (i.e. liking or commenting), the percentage indicator will reflect the progress they have made.

How to create Advocacy content

There are two areas where you can create an Advocacy post:

Advocacy Dashboard

1. To get started, go to Advocacy.

2. At the top right, click Schedule advocacy post and you'll be presented with the following options:

New social post - Schedule a post to your own social profiles and make it available in the Content section for advocates to engage with (like, comment, repost, share).
Existing social post - Pick a post that you have already published and add it to your Content section. Your advocates can also like, comment, repost, and share.
Advocacy-only post - Schedule a post for your advocates only. They will be able to share the content to their own social profiles.

3. You may now create your post!

4. The Advocacy toggle button is turned on by default when you create it from the Advocacy area. You may schedule a time for when it is made available to your advocates, or save it as draft in the meantime.

5. Once you're done, hit Create advocacy post!

Content Publisher

1. When scheduling a post to your social profiles, you may also turn them into an Advocacy post.

2. Simply turn on the Advocacy toggle switch and choose from the options for when you want it to be added to your Advocacy content:

As soon as post is published - Advocacy post or content will be automatically made available to advocates immediately after the original content is published.
With delay once published - Allows for a scheduled delay before the advocacy post or content is shared after the original content is published. The delay can be set for a specific amount of time, allowing for strategic timing of the content release to maximize engagement or align with other marketing activities.
Create advocacy draft once published - once the original content is published, a draft of the advocacy post is created rather than being immediately shared.

And that's it! You have successfully created an Advocacy content for your employees to share. 🎉

If you have questions or run into any trouble, don't hesitate to reach out to our awesome support team. 💙