Google My Business (GMB) is a powerful tool that can significantly boost your business's online presence and customer engagement. One of the key features of GMB is the Call to Action (CTA) button, which allows you to guide potential customers toward taking specific actions!
In this article, we'll walk you through the process of adding CTAs for your GMB posts in Vista Social, helping you drive more traffic, conversions, and engagement. Let's get started! 🚀
🎥 Video Guide
Different Call-to-Action Options
Before diving into the steps, let's review the available Call to Action options for Google My Business posts. These options can be used to enhance engagement and encourage specific actions from your audience. Here are the available options:
| Call to Action options | Functionality |
| Book | Allows users to schedule appointments directly through your GMB post. |
| Order | Link users directly to an online ordering platform or e-commerce website. |
| Shop | Direct users to your business's official website or a catalog of your products or services for purchase. |
| Learn more | Users will be directed to a page where they can find more detailed information about your business, products, services, or other offerings. |
| Sign up | Link your users to a page on your website where they can sign up for your services, newsletters, or any other relevant offerings. |
| Call |
Prompts users to directly call your business phone number. Note that Google will automatically use the phone number you specified in your GMB profile. |
How to add a Call to Action button to Google My Business posts
Start creating your post in Vista Social
Select your GMB profile in the profile selector on the left side of the publisher window, then start creating your post!
Choose a CTA button on the right side preview
Once you're done crafting your caption, head over to the right-side preview and click on the "Select call to action" dropdown menu. Choose from a selection of CTAs that you can use for your post.
Add your link for your CTA button
Once you've picked the right Call to Action for your GMB post, you'll want to add a link to where you want your users to be taken to when they click on your CTA button.
You can do so by clicking the link icon below the composer box and adding your URL link.
Publish your GMB post
Once you're done adding your link, that's it! You can now publish your post to Google My Business and it should look something like this:
Related Reading:
Connecting your Google Business Listing to Vista Social
Google My Business report definitions
How do I schedule posts for multiple social channels at the same time?
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