Leaderboard ranking weights in Advocacy: how to reward what matters most

Use Leaderboard ranking settings in Advocacy to decide how advocates are ranked on the Leaderboard tab.
You can reward:

• Activity (people who take actions often)
• Results (people who drive meaningful interactions like comments)
• Reach (people who generate the largest audience exposure)
   

Where to find these settings

1. Open your Advocacy program
2. Click Settings
3. Scroll to Leaderboard ranking
4. Set weights for:
   • Reposts
   • Shares
   • Comments
   • Mentions
   • Likes
   • Reach (per 1,000)
     
     

How scoring works

Each advocate gets a score based on your selected weights:

Score = Reposts×w + Shares×w + Comments×w + Mentions×w + Likes×w + (Reach/1000)×w

Important notes:

• You can use decimals (for example, 0.75)
• Reach is scaled by 1,000 so it doesn’t overpower everything by default
• Higher weight = more impact on ranking
• Setting a weight to 0 removes that metric from scoring

Recommended presets

1) Reward activity (people “doing stuff” consistently)

Best when your goal is habit-building and participation.

Suggested weights:

• Reposts: 2.0
• Shares: 2.0
• Comments: 1.0
• Mentions: 1.0
• Likes: 1.0
• Reach (per 1,000): 0.1

What this encourages:

• Frequent participation across multiple action types
• Daily advocate engagement

2) Reward results (quality interactions, especially comments)

Best when your goal is meaningful engagement, not just volume.

Suggested weights:

• Reposts: 1.0
• Shares: 1.5
• Comments: 3.0
• Mentions: 2.0
• Likes: 0.5
• Reach (per 1,000): 0.2

What this encourages:

• Thoughtful advocacy that leads to conversations
• High-value interactions over lightweight actions

3) Reward reach (audience exposure)

Best when your KPI is visibility and impressions.

Suggested weights:

• Reposts: 0.25
• Shares: 0.25
• Comments: 0.1
• Mentions: 0.1
• Likes: 0.05
• Reach (per 1,000): 1.0

What this encourages:

• Distribution through larger audiences
• Ranking led primarily by visibility outcomes

For almost pure reach ranking:

• Set Reach to 1.0
• Set all other weights to 0

Quick example

If an advocate has:

• 2 reposts, 11 shares, 3 comments, 1 mention, 8 likes, 36,618 reach

And your settings are:

• Reposts 3, Shares 2, Comments 2, Mentions 2, Likes 1, Reach 0.75

Then:

Score = 2×3 + 11×2 + 3×2 + 1×2 + 8×1 + (36,618/1000)×0.75
Score = 6 + 22 + 6 + 2 + 8 + 27.46 = 71.46

Best practices for admins

• Start with one preset that matches your current program objective
• Keep weights stable for at least 2–4 weeks before changing
• Communicate ranking rules to advocates so expectations are clear
• Avoid changing weights too frequently (it can feel unpredictable)
• Revisit weights quarterly as goals evolve

Troubleshooting tips

• Leaderboard feels random: one or more weights may be too high/too low relative to your data
• Reach dominates too much: lower Reach weight (for example from 1.0 to 0.5)
• Too much “low-quality” activity wins: increase Comments/Mentions and lower Likes
• Not enough participation: increase Reposts/Shares and reduce strict result metrics