By encouraging your team members to share content related to your brand or business, you can reach a broader audience and build stronger relationships! 🤝 🎉
Here is an overview of your dashboard and a run-down of Vista Social's Employee Advocacy Program's features:
Admin Dashboard
To get started, hover to the main menu on the left and click Advocacy.
In your Employee Advocacy dashboard, you'll see a list of your brands or businesses, etc. Click here to learn how to create a new advocacy program!
Clicking on one of them will take you to another dashboard, specific to your brand's advocacy program.
1. Settings - configurable options and preferences within the admin interface that allow administrators to tailor the employee advocacy program to the needs of their organization.
2. Inviting advocates - admins can add team members to participate in the advocacy program.
3. Create a new advocacy post - generate content for employees to interact with and share through their personal social media channels.
General
1. Advocates - the number of employees actively participating in the employee advocacy program.
2. Posts - total number of pieces of content created and shared through the advocacy platform.
3. Shares - total number of company post's shares from employees.
4. Reposts - total number of reposts of the company's posts from employees.
5. Likes - total number of liked that employees left in your company's posts.
6. Comments - total number of comments that employees left in your company's posts.
7. Reach - total number of unique users who have seen the posts shared by advocates. This metric helps in understanding the potential audience size that the advocacy program is impacting.
8. EMV - the estimated value of the exposure generated from posts shared by employees.
Analytics for your Advocacy are also available in the General section. Learn more here!
Content
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Note: Your advocates can interact (like, comment, share, & repost) with content you have published or made available for sharing. Visit this guide to know more! |
1. Content search - quickly find specific content using keywords from caption.
2. Label filter - filter content by assigned post labels.
3. Status filter - filter content based on its current status (active, inactive, scheduled, draft).
4. Edit post - modify an existing content.
5. Deactivate post - temporarily disable a post from being shared by employees without deleting it.
6. Remove post - permanently delete a content from the advocacy program.
7. View shares - see how many times and by whom a post has been shared.
Activity
In this section, you'll see all activity from your advocates such as liking, commenting, or sharing a post.
Leaderboard
This section displays a ranking of top-performing advocates based on specific metrics such as reposts, shares, engagement, or earned media value.
Advocates
This section shows a complete list of your advocates.
1. View - check out an employee's advocate activity.
2. Edit - update the details of a team member.
3. Remove - remove a team member from the employee advocacy program.
Related Reading:
Creating an Advocacy Program for Your Company
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