Scheduling Instagram Reels

With Vista Social, you can schedule videos as reels directly to Instagram! 

No mobile notifications, no workarounds of any kind.

This article outlines the steps to publish a carousel post and the features we currently support. 

🕹️ Interactive guide

Check out the interactive demo below for steps, or scroll down for our written guide.

Reel specifications

First, let's review the specifications required by Instagram for Reels:

• Format: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file
• Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
• Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
• Frame rate: 23-60 FPS.

• Picture size:

  • Maximum columns (horizontal pixels): 1920
  • The required aspect ratio is between 0.01:1 and 10:1, but we recommend 9:16 to avoid cropping or blank spaces.
• Video bitrate: VBR, 25 Mbps maximum
• Audio bitrate: 128kbps
• Duration: 15 minutes maximum, 5 seconds minimum
• File size: 1GB maximum

How to schedule an Instagram Reel post

1. Make sure that Instagram is selected on the list of social profiles.

2. Click Create → New post to open the scheduling window.

3. Type in your text in the content field and click the video icon to add your video. Check out this article on how to attach images and videos to your posts.

4. On the right-hand side, in the Preview area, scroll down to the customization options. By default, a video will be published as a Reel, so there is really nothing you have to do here. You also have an option to opt out of showing this video in the general feed and keep it in Reels only.