Promotional content disclosure on TikTok

TikTok requires clear disclosures when you post commercial content. This includes any post that promotes a brand, product, or service, whether for your own business or on behalf of another company.

In Vista Social, you can add the right disclosure label to your TikTok posts, so viewers know the content is commercial.

Disclosure types

TikTok lets you share content that promotes a brand, product, or service. There are two disclosure types:

• Promotional content
  • Use it when you promote your own brand or business.
  • Your post displays the label Promotional content.
• Paid partnership
  • Use it when you post on behalf of another brand (branded content).
  • Your post displays the label Paid partnership.

Learn more in TikTok’s guide to promoting a brand, product, or service.

How to disclose promotional content in Vista Social

Whenever you post promotional content, you must turn on the matching disclosure. This keeps your content transparent, helps maintain trust between the TikTok community and advertisers, and makes it clear when a commercial relationship exists between you and a brand.

1. In the post composer, open the TikTok tab of Customize your post on the right.

   

2. Turn on Promotional content if you’re promoting your own brand, or Paid partnership if you’re promoting another brand.

   

3. Finish your post, then schedule or publish it as usual.

Music usage for promotional content

TikTok recommends using music from its Commercial Music Library (CML), which contains pre-cleared tracks for commercial use.

You can use music outside the CML only if:

• The music doesn’t contain copyright-protected material, or
• You’ve obtained and paid for all necessary licenses to use it.

Learn more in TikTok’s guide to the commercial use of music.

Frequently Asked Questions

Q: What’s the difference between Promotional content and Paid partnership?

A: Use Promotional content when you promote your own brand or business. Use Paid partnership when you post on behalf of another brand.

Q: Do I need to disclose every post that promotes a brand?

A: Yes. TikTok requires a disclosure on any post that promotes a brand, product, or service, whether it’s your own business or another company.

Q: Can I use any music in promotional content?

A: TikTok recommends tracks from its Commercial Music Library (CML). You can only use other music if it doesn’t contain copyright-protected material or you’ve licensed it.

Need help?

Reach out to our support team, and we are happy to help.

Related Reading:

How to connect multiple TikTok accounts in Vista Social

TikTok Publishing with Vista Social

TikTok publishing with Vista Social mobile app

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