Thera are a few metrics that will be impacted by Facebook's upcoming changes on September 16, 2024.
In this article:
Official Meta annoucement
You'll find Meta's official announcement on the metrics being removed here.
Facebook Pages changelog
Meta's changelog for API changes for Facebook can be found here.
Metrics impacted
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Reach demographics
- Facebook is removing all age & gender demographics from their Page Insights API, so Vista Social will only be able to continue providing Country demographics for Facebook Pages.
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Changes to Organic Impressions
- While Facebook will keep providing Total impressions & Paid impressions, the organic impressions metric is being removed. This means it will now be up to us to calculate the organic impressions, so there may be delays or slight discrepancies from what you see in Vista Social compared to the Meta Business suite.
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Changes to Organic Reach
- While Facebook will keep providing Total reach & Paid reach, the organic impressions metric is being removed. This means it will now be up to us to calculate the organic impressions, so there may be delays or slight discrepancies from what you see in Vista Social compared to the Meta Business suite.
Common questions
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Do these changes only impact Vista Social?
- These changes impact every platform that uses Meta's API, including Vista Social.