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On September 16, 2024, Meta removed a set of metrics from the Facebook Page Insights API. This changed which audience demographics Vista Social can show for Facebook Pages.
What changed
- Meta removed age and gender demographics from the Page Insights API, along with other older Page metrics.
- Vista Social can no longer show age and gender breakdowns for Facebook Pages.
- Location data is still available. Your Facebook Page report shows Page likes by country and Followers by city.
Official Meta announcement
- Meta's announcement: Page Insights API Updates
- The full list of removed metrics, plus later Page Insights changes, is in Meta's Pages API changelog.
Frequently Asked Questions
Q: Do these changes only affect Vista Social?
A: No. They apply to every platform that uses Meta's API.
Q: Can I get age and gender data back by reconnecting my Facebook Page?
A: No. Meta no longer provides this data through its API, so reconnecting won't bring it back.
Need help?
Reach out to our support team, and we are happy to help.
Related Reading:
Facebook Page metrics & report definitions
Connecting your profiles to Vista Social
How to reconnect/disconnect profiles
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