How to add a Call-to-Action (CTA) button to Google My Business posts – Vista Social

Google My Business (GMB) is a powerful tool that can boost your business's online presence and customer engagement. One of the key features of GMB is the Call to Action (CTA) button, which allows you to guide potential customers toward taking specific actions! 🔥📲

In this article, we'll walk you through the process of adding CTAs for your GMB posts in Vista Social, helping you drive more traffic, conversions, and engagement. Let's get started! 🚀

🎥 Video Guide

Different Call-to-Action Options

Before diving into the steps, let's review the available Call to Action options for Google My Business posts. These options can be used to enhance engagement and encourage specific actions from your audience. Here are the available options:

Call to Action options	Functionality
Book	Allows users to schedule appointments directly through your GMB post.
Order	Link users directly to an online ordering platform or e-commerce website.
Shop	Direct users to your business's official website or a catalog of your products or services for purchase.
Learn more	Users will be directed to a page where they can find more detailed information about your business, products, services, or other offerings.
Sign up	Link your users to a page on your website where they can sign up for your services, newsletters, or any other relevant offerings.
Call	Prompts users to directly call your business phone number. Note that Google will automatically use the phone number you specified* in your GMB profile.*

How to add a Call to Action button to Google My Business posts

Start creating your post in Vista Social

Select your GMB profile in the profile selector on the left side of the publisher window, then start creating your post!

Choose a CTA button on the right side preview

Once you're done crafting your caption, head over to the right-side preview and click on the "Select call to action" dropdown menu. Choose from a selection of CTAs that you can use for your post.

CTA gif .gif

Add your link for your CTA button

Once you've picked the right Call to Action for your GMB post, you'll want to add a link to where you want your users to be taken to when they click on your CTA button.

You can do so by clicking the link icon below the composer box and adding your URL link, or by adding it in your caption.

Publish your GMB post

Once you're done adding your link, that's it! You can now publish your post to Google My Business and it should look something like this: