Brand voice is the unique tone, language, and personality a brand uses to connect with its audience. It combines word choice, sentence structure, punctuation, and style to create a distinct brand identity.
How does brand voice work?
With Vista Social, you can use brand voice in social captions. Your AI Assistant will use a profile group's brand voice in its caption generation & inbox replies.
Let's say you have defined your brand voice like this:
“Be always funny, include jokes and fun facts”.
Now, every time you use the AI Assistant to generate a caption, your content will include jokes and fun facts.
How to set up my brand voice?
🕹️ Interactive guide
1. To set up your brand voice, go to Settings → Profile groups. Click on your selected profile group:
2. Scroll down to 'Brand voice', and click "Edit Policy" then add something that matches your brand's demeanour and communication style (this could be a set of keywords, a phrase, or a sentence). You can also use our AI Assistant to help you generate your brand voice policy.
3. Don't forget to hit 'Save'.
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
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