Brand voice refers to the specific tone, language, and personality that a company or brand uses to communicate with its target audience. It’s a combination of elements such as word choice, syntax, punctuation, and style that helps to create a distinct look and feel for the brand.
How does brand voice work?
In Vista Social, you can particularly use brand voice when creating social captions with the help of the AI Assistant tool. Basically we ask the AI tool to consider a profile group's brand voice in its caption generation.
As an example, you have defined your brand voice like this:
“Be always funny, include jokes and fun facts”.
Now every time you generate a caption with the AI Assistant, you will notice that your content includes jokes and fun facts.
How to set up my brand voice?
1. To set up your brand voice, go to Settings → Profile groups. Click on your selected profile group:
2. Scroll down to 'Brand voice', and click "Edit Policy" then add something that matches your brand's demeanour and communication style (this could be a set of keywords, a phrase, or a sentence). You can also use our AI Assistant to help you generate your brand voice policy.
3. Don't forget to hit 'Save'.
Need further help?
If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙
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