Taking a look at your competitor's numbers is a great way to see how you stack up against them. With Vista Social, you can spend way less time trying to spy on their social profiles and instead quickly analyze their performance on social media. This article provides an overview of how to run a competitor report through Vista Social and a description of the metrics available in the report.
Setting up your competitor report
1. On your dashboard, go to Reports > Run report
2. Click Competitor analysis
3. Select a profile that you want to do a competitor analysis with and search for the competitor profiles that you want to add in the report. Note that you can add one profile at a time.
4. Once you have all profiles you want included in the report, click Run report.
(Check out this article for more information)
Competitor Analytics Summary
Daily publishing behavior
How often do your competitors post on a weekly basis? Are they posting more content on Mondays? This might be why they are getting so much engagement as compared to yours!
Hourly publishing behavior
How frequent are your competitors posting on an hourly basis as compared to yours? Are they posting more at a certain hour consistently? Their audience (which could be similar to yours) might be more active at this time of the day so you may want to consider posting at this time as well.
See how your audience grew compared to your competitors. Did your competitor grow its fans at a rate that is much higher than yours? Then maybe their content strategy is working well and you might need to take a closer look at the the types of content that they are posting.
Comparison of hashtags used across profiles in this report - this will help you analyze which hashtags your competitors are using that you might want to jump onto to get maximum engagement.
Best performing posts
Take a look at your competitors top posts. What are the types of content that is generating the most engagement? This will give you an idea on what works well for them which might work on yours too!