LinkedIn report definitions

LinkedIn Summary

This data shows the total number of fans (followers), posts, engagement, and awareness.

Audience growth

Shows the number of followers gained and lost for the selected period. It shows a breakdown of new organic followers, New paid followers and Followers lost.

Engagement 

Shows the number of fan interactions (reactions, comments, shares, clicks, and private messages) with your Facebook page for the selected period. 

Brand awareness score

Shows the number of page mentions and shares of your content for the selected period.

Impressions and reach

Shows the number of times your page's content has been viewed during the selected period. It shows the total impression and total number of users reached. 

Hashtags & Interactions

Shows the number of interactions generated by hashtags used in your posts.