Let's take a peak at how your Facebook page analytics will look like when you run a Social Media Performance Report or a Post Performance Report with Vista Social! 😎
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In this guide:
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Facebook metrics for Social Media Performance Report
Summary of fans (followers), posts, engagement, awareness, and impressions
Audience growth
Shows the number of followers gained during the selected period. It also shows a breakdown of: New organic fans, New paid fans, and Fans lost (unlikes).
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Note: We are now showing the fans metric based on your page followers count. |
Engagement
Shows the number of fan interactions (reactions, comments, shares, clicks, and private messages) with your Facebook page for the selected period.Â
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Note: The "Other" metric includes interactions that Facebook sends over uncategorized. At the moment, Meta does not provide additional details on the specific types of interactions included in this category. |
Brand awareness score
Shows the number of page mentions and shares of your content for the selected period.Â
Post impressions
Shows the total number of times posts were displayed on users' screens/ were viewed within the selected date range. It also gives a breakdown of total impressions: Organic and Paid impressions.
Hashtags & interactions
Shows the number of interactions generated by hashtags used in your posts.Â
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Facebook Metrics for Post Performance Report
Summary of posts, impressions, engagement, and engagement rate
Number of published posts to network within selected date range
Total posts and engagement by label
Top performing posts published during the selected period
Included metrics:
- Impressions (total)
- Organic Impressions
- Paid Impressions
- Likes (reactions)
- Comments
- Shares
- Engagement
- Plays (videos)
- Watch time (total minutes)
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Related Reading:
Social Media Performance Report
Build a custom report template
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