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Vista Social's Facebook analytics: Explained
These metrics can be found when you run a Social Media Performance Report for your Facebook page.
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1. Audience growth. This line graph shows the daily number of fans gained and lost throughout the selected reporting period.
2. Organic vs paid fans. This table shows the total number of organic and paid fans less the number of fans lost (unlikes).Â
3. Total audience. This information shows the total number of fans at the time the report was generated. It also gives a comparison percentage vs. the previous period.
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Note: We are now showing the fans metric based on your page followers count. |
4. Page likes by country. This geographic map shows the number of people that liked your page by country.
5. Engagement. This bar graph shows the daily engagement performance of the page, broken down by clicks, reactions, comments, messages, and mentions.
6. Total engagement. This table shows the overall engagement with the total number of reactions, clicks, comments, mentions, private messages, and shares.
7. Interactions. This information shows the total number of interactions based on the overall engagement within the selected date range. It also gives a comparison percentage vs. the previous period.
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8. Brand awareness score. This section shows the total number of page mentions and post shares you gained within the selected date range.
9. Post impressions. This graph show the total number of times your posts were displayed on users' screens/ were viewed within the selected date range.
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10. Total impressions. This table shows the breakdown of your total impressions: organic and paid impressions.
11. Impressions. This information shows the total number of impressions. It also gives a comparison percentage vs. the previous period.
12. Hashtag & Interactions. This section shows the total number of interactions your hashtags gained when you used them in your post.
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Related Reading:
Social Media Performance Report
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