Twitter metrics definitions

Twitter Summary

This data shows the total number of fans (or followers), posts (or tweets), engagement, and awareness based on the date range selected.

Audience Growth

Shows the number of followers gained during the selected period as well the total number of followers and its comparison to the previous period.

Tweets

Shows the number of tweets during the selected period. Also shows a breakdown of photo tweets, video tweets, and animated gif tweets.

Engagement

Shows the number of fan interactions such as reactions, comments, retweets, mentions, quotes, clicks, and private messages with your profiles for the selected period.

Impressions

Shows the number of times your tweets were viewed during the selected period including a breakdown of organic and paid impressions.

Hashtags & Interactions

Shows the number of interactions generated by hashtags used in your posts.