To tackle spam and ensure a better user experience, Twitter rolled out some guidelines back in February 2018 that specifically address the posting of duplicate and substantially similar content across Twitter accounts. Here are a few excerpts from their policy for a clearer picture:
Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet.
Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts. For example, your service should not permit a user to select several accounts they control to follow a specified account.
The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) is not permitted. For example, applications that coordinate activity across multiple accounts to simultaneously post Tweets with a specific hashtag (e.g. in an attempt to cause that topic to trend) are prohibited.
Our goal is to help you engage with your audience while respecting the guidelines set by Social Networks.
To maintain a great relationship with the networks we integrate with and keep everyone in good standing, we've taken the following precautions for posting:
- Twitter posts cannot be scheduled to more than 1 Twitter profile at the same time
- Twitter posts that post identical or substantially similar content cannot be scheduled within 24 hours of each other
- Social posts for all other networks must not be identical or substantially similar content
You are still able to schedule to multiple Twitter profiles -- just not at the same time and not containing the same message within 24 hours.
If you have any questions, our customer success team is here to help!