Why your data in Vista Social might differ from your native analytics

There are several reasons as to why your data in Vista Social might be different from what you see on your native analytics.

General Reasons

1. We provide historical data when you first connect your profile, however, the amount of initial data provided depends per network. 

2. The data that we collect is not real-time, it can take up to 24 hours for new post data to be populated. This is why we recommend pulling a report until yesterday's date only since today's data is not fully complete yet.

3. If your profile becomes disconnected from Vista Social, we automatically stop pulling data which causes a discrepancy in numbers so make sure to always reconnect a profile if it gets disconnected.

Facebook

1. We provide up to 6 months of historical data from the date that you connect the profile so you may experience a discrepancy in your annual report if you connected in July or later.

2. We only provide data for Facebook pages with 100 or more followers due to API limitations.

3. Audience data is not real-time and takes up to 24 hours to populate.

4. Data for Facebook posts such as likes, comments, and shares are only updated for a full calendar month. After which, data will no longer be updated for that post.

Instagram

1. We only provide data for Instagram profiles with 100 or more followers due to API limitations.

2. We provide up to 6 months of historical data from the date that you connect the profile so you may experience a discrepancy in your annual report if you connected in July or later.

3. Metrics that are not included in historical data:

• Instagram Stories
• Follower count

4. Audience data is not real-time and takes up to 24 hours to populate.

5. IGTV data not provided due to API limitations.

6. Data for Instagram posts such as likes and comments are only updated for a full calendar month. After which, data will no longer be updated for that post.

7. Instagram Stories data do not include reshared stories.

Twitter

1. We provide up to 28 days of historical from the date that you connect the profile so you may experience a discrepancy in your report if you look at a time period of more than 28 days prior to the account being connected.

2. Follower count is not included in historical data. Data is collected only from the date the profile is connected to Vista Social.

3. Data for individual tweets such as likes and replies are only updated for 30 days. After which, data will no longer be updated for that post.

4. Data for the number of tweets do not include replies or retweets.

5. Engagement and engagement rate numbers may be a bit lower than in Twitter Analytics due to API limitations. Twitter Analytics includes engagement types that are not available via public API such as app opens, app installs, and hashtag clicks.

LinkedIn

1. LinkedIn videos are not included due to API limitations.

2. Data for the last 500 posts are provided, we are not able to track metrics for posts beyond this number.