Your engagement metric data in post performance reports and social media performance reports may differ because they track engagement in different ways.
Post Performance report
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This report type counts engagement on posts published only within the selected date range.
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Engagement is assigned to the post's original publish date, even if it happens later.
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Example:
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A post published on Jan 1, 2025 gets 2 likes on Jan 1 and 3 likes on Jan 2.
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The report will count all 5 likes under January 1.
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Social Media Performance report
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This report type counts all engagement that happened within the selected date range, regardless of when the post was published.
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Includes non-post interactions, such as:
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Messages
- Shares
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Other profile actions
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Example:
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The reporting period selected is January 1-7, 2025.
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A user messages the profile in January 1.
- A post published outside the selected date range got a like in January 3, 2025.
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The report will count those actions for the selected date period.
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The post’s original publish date doesn’t matter as long as the engagement was received within the reporting period.
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Summary
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Post Performance report: Tracks engagement based on when the post was published, even if actions occur later.
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Social Media Performance report: Tracks engagement based on when the action happens, regardless of post date. It also could include non-post interactions (messages, shares, other profile actions), but PPR does not.
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Related Reading:
Social Media Performance Report
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