Earned Media Value (EMV) helps you measure the value of the organic exposure your brand gains through employee advocacy on social media. It calculates the potential cost you would have spent for the reach you gained from team members' posts, had you used paid ads instead. 🚀
Why is it important to calculate your Earned Media Value?
Earned Media Value allows you to assess the financial impact of your employee advocacy efforts. It helps compare the value generated from advocacy against potential ad spend. By using EMV, you can make informed decisions on where to focus your advocacy efforts and how to optimize them for maximum impact. 🙌🏻 💙
Calculating Value
Using this metric, we estimate the cost of reaching the same audience size through paid advertising. For example, if an employee's post reaches 10,000 people organically on a platform where ads cost $10 per thousand impressions, the EMV would be $100 (10,000 / 1,000 * $10).
How do you configure your Earned Media Value?
1. To set up the Earned Media Value for each of your social networks, create a new Advocacy Program or edit an existing one by clicking on Settings.
2. Scroll down to the bottom until you see Earned media value. Add your Currency and the available networks for your Advocacy program will show up below. You may add the cost per thousand impressions (CPT) for each.
3. Don't forget to hit Save or Update!
Related Reading:
Creating an Advocacy Program for Your Company
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