How to create Advocacy content your employees can share – Vista Social

Excited to create your first Advocacy content to be shared by the whole team? Keep reading!

In this guide:

Types of Advocacy content
How to create Advocacy content

Types of Advocacy content

There are two types of content that your employees can see in their Content section:

1. Advocacy-only content

These are content that were created by admins and made available for sharing to employees' personal social media accounts as a new organic post.

What can employees do with Advocacy-only content?

Employees can only share this content type to their own social media accounts (i.e., LinkedIn).

Once it is shared, the percentage indicator will show a 100% completion, based on what they can do with the content.

2. Published content

These are posts that were already published to a company's social media accounts, and are available for employees to interact with (like, comment, repost, share). Learn more here!

When an employee interacts with the published post (i.e., liking or commenting), the percentage indicator will reflect the progress they have made.

How to create Advocacy content

There are two areas where you can create an Advocacy post:

Advocacy dashboard
Content publisher

Advocacy dashboard

1. To get started, go to Advocacy.

2. At the top right, click Schedule advocacy post, and you'll be presented with the following options:

New social post - Schedule a post to your social profiles and make it available in the Content section for advocates to engage with (like, comment, repost, share).
Existing social post - Pick a post that you have already published and add it to your Content section. Your advocates can also like, comment, repost, and share.
Advocacy-only post - Schedule a post for your advocates only. They will be able to share the content on their own social profiles.

3. You may now create your post!

4. The Advocacy toggle button is turned on by default when you create it from the Advocacy area. You may schedule a time for when it is made available to your advocates, or save it as a draft in the meantime.

5. Once you're done, hit Create advocacy post!

Content publisher

1. When scheduling a post to your social profiles, you may also turn them into an Advocacy post.

2. Simply turn on the Advocacy toggle switch and choose from the options for when you want it to be added to your Advocacy content:

As soon as post is published - Advocacy post or content will be automatically made available to advocates immediately after the original content is published.
With delay once published - Allows for a scheduled delay before the advocacy post or content is shared after the original content is published. The delay can be set for a specific amount of time, allowing for strategic timing of the content release to maximize engagement or align with other marketing activities.
Create advocacy draft once published - once the original content is published, a draft of the advocacy post is created rather than being immediately shared.

And that's it! You have successfully created an Advocacy content for your employees to share.

FAQs

Q: Can I add existing social posts to my Employee Advocacy Content section?
A: Yes! You can select a post that you've already published and add it to your Advocacy Content section. Once added, your advocates can like, comment, repost, and share the content directly from there.

Need further help?

If you have any questions or need additional help, feel free to contact our awesome support team. We are here to assist you! 💙